Lamborrghini Urus SE UK Debut

Lamborrghini Urus SE UK Debut

Over 200 Lamborghini enthusiasts, accompanied by their exquisite vehicles, were warmly welcomed by the board members and management of Automobili Lamborghini at the second edition of Lamborghini Day UK. This exclusive event took place at the prestigious Farnborough International Exhibition and Conference Centre.

The Bull Runs
Departing from eleven Lamborghini dealerships across the UK, the impressive convoy of cars embarked on thrilling ‘Bull Runs’ to the Hampshire venue.

The Urus SE Unveiling
The highlight of the day was the UK debut of the Urus SE, the latest Plug-in Hybrid Electric Vehicle (PHEV) version of Lamborghini’s iconic Super SUV. Presented by Lamborghini’s top executives, including Chief Sales and Marketing Officer Federico Foschini, Chief Technical Officer Rouven Mohr, Design Director Mitja Borkert, and Aftersales Director Alessandro Farmeschi, the unveiling showcased the brand’s relentless pursuit of innovation.

Federico Foschini’s Statement
Federico Foschini expressed his delight in introducing the Urus SE to the UK market, emphasizing its significance in Lamborghini’s journey towards hybridization. He highlighted the Urus’s pioneering role in creating a new segment and its unparalleled success since its market introduction in 2018, underscoring the strong demand for Lamborghini’s Super SUVs.

Exploring Lamborghini’s Craftsmanship and Innovation
Lamborghini Day UK provided attendees with a comprehensive insight into Lamborghini’s craftsmanship and innovation. Design workshops by the Lamborghini Centro Stile team offered a glimpse into the creative process behind car concepts, while an Ad Personam studio allowed clients to explore endless customization options.

The Ad Personam Lamborghini Revuelto
An Ad Personam Lamborghini Revuelto on display, especially created for Lamborghini Day UK, demonstrates the boundless possibilities for personalization. The exterior features a diagonal fading effect in the dual colors of red Rosso Bia and black Nero Granatus, creating an extraordinary and dynamic presence for the Revuelto on the road.

The Future of Lamborghini
As Lamborghini prepares to welcome its successor to the Lamborghini Huracán later this year, a display of its V10 aspirated models celebrated both Huracán and its forerunner the Gallardo. Joining them was the lightweight V10 Sesto Elemento concept shown at Paris motor show 2010, with its extensive carbon fibre-built chassis weighing in at less than 1000 kg and delivering a 0-100km/h (0-62 mph) of just 2.5 seconds.

Urus SE Specifications and Performance:

  • Engine: Twin-turbo 4.0 V8
  • Power Output: 800 CV (620 from combustion engine, 192 from electric powertrain)
  • Torque: 950 Nm
  • Acceleration (0-100 km/h): 3.4 seconds
  • Top Speed: 312 km/h
  • Hybrid Powertrain: Plug-in Hybrid Electric Vehicle (PHEV) with 25.9 kWh lithium-ion battery
  • Electric Range: Over 60 km in EV mode
  • Drivetrain: All-wheel drive (4WD) with electric torque vectoring
  • Weight-to-Power Ratio: 3.13 kg/CV
  • Features: Enhanced weight-to-power ratio, advanced calibration strategy, seamless integration of hybrid technologies, optimized aerodynamics.

Lamborghini Day UK 2024 served as a testament to Lamborghini’s commitment to luxury, innovation, and excellence. With the unveiling of the Urus SE and a showcase of its iconic models, Lamborghini continues to push the boundaries of automotive engineering and redefine the standards of performance and luxury in the industry.

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