Inside Lamborghini’s Bold New Chapter in Southern Spain

Inside Lamborghini’s Bold New Chapter in Southern Spain

The Lamborghini Marbella showroom is now officially open, bringing a wave of Italian performance and Mediterranean glamour to Spain’s southern coast. Located in the heart of Puerto Banús, this third Spanish dealership signals Lamborghini’s expanding presence in southern Europe, and it’s doing so in unmistakable style.

A New Home for Hybrid Supercars in Marbella

This stunning 270-square-meter showroom blends architecture and atmosphere in a way only Lamborghini can. Through its expansive glass façade, passersby get a clear view of the latest hybrid supercars, including the Revuelto, Urus SE, and the cutting-edge Temerario. It’s not just about display either. Customers can personalize their dream car through the Ad Personam program and get tailored guidance from experts on site.

Lamborghini Marbella showroom

The launch event was anything but typical. Guests mingled with Lamborghini leadership while enjoying live flamenco, dance, a DJ set, and a seaside dinner. The Tecnomar for Lamborghini 63, the brand’s high-performance yacht, was also on display. And just before the evening ended, the port’s control tower lit up with the Lamborghini emblem, a glowing symbol of the brand’s arrival.

Lamborghini Marbella Showroom: Customer Experience Reimagined

Inside, the layout encourages exploration. On two levels, the showroom highlights Lamborghini’s full range, and visitors can interact with customization tools and explore vehicle options hands-on. Beyond the showroom, a 730-square-meter workshop has been created to support owners with top-tier service and maintenance.

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Lamborghini Marbella showroom

With a location as dynamic as Puerto Banús, Lamborghini Marbella stands out as a cultural and automotive hotspot. It doesn’t just sell cars, it offers an immersive brand experience.

Lamborghini’s Electrified Lineup Takes Center Stage

Showcased proudly inside the showroom, Lamborghini’s hybrid lineup is already turning heads. The Revuelto leads the pack with its V12 HPEV powertrain. The Urus SE delivers plug-in SUV performance like never before. And the Temerario, with its 10,000 rpm twin-turbo V8, pushes limits on both road and track.

Lamborghini Marbella showroom

Each vehicle represents a step in Lamborghini’s “Direzione Cor Tauri” strategy, the brand’s long-term plan toward full decarbonization. Performance and sustainability now go hand-in-hand.

 

Lamborghini’s Global Vision Anchored in Marbella

With more than 10,000 cars delivered globally in 2024 and a network of 186 dealers in 56 countries, Lamborghini continues its upward trajectory. Marbella becomes part of that story, where innovation meets Mediterranean elegance.

Lamborghini Marbella showroom

Summary

The Lamborghini Marbella showroom is more than a new retail space. It’s a celebration of performance, design, and the evolving future of luxury. In true Lamborghini fashion, it enters the scene with spectacle, vision, and heart, cementing its role as a southern European flagship.

Disclaimer: Vehicle specifications and availability may vary depending on the market and are subject to regulatory approval.

Source: Lamborghini

Lamborghini Marbella showroom

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