Hot Wheels and Formula 1 have announced an exciting new partnership, set to bring Formula 1’s thrill and racing heritage into the hands of fans and collectors with a limited-edition die-cast collection. This groundbreaking collaboration, featuring Hot Wheels and Formula 1, kicks off with a special collector’s die-cast drop available through Mattel Creations.
This new product line will allow fans of all ages to experience the speed and excitement of F1 at a 1:64 scale, showcasing iconic F1 teams in the classic Hot Wheels fashion. The partnership’s first release is a limited-edition Formula 1 die-cast car, which has a Hot Wheels racing livery, bespoke Real Rider wheels, and a full-metal body and chassis. The car is inspired by Hot Wheels’ “Original 16” and will be packaged in a collector’s ‘Kar Keepers’ clamshell case.
This collaboration aims to bring together the global fanbases of both Formula 1 and Hot Wheels. Roberto Stanichi, Hot Wheels executive vice president, emphasized that the partnership is a natural fit, combining Hot Wheels’ challenger spirit with the speed and innovation of Formula 1. Emily Prazer, Formula 1’s chief commercial officer, highlighted that this partnership is not only about scale models but also about celebrating speed, creativity, and innovation.
The collaboration is set to expand further with more releases in the future, extending into the 2025 season and beyond, with plans for digital and retail activations to engage fans worldwide.
Fans can get their hands on this inaugural die-cast model now, with more products to be unveiled over the next few years.
Source: Hot Wheels
This article was crafted with assistance from Chatgpt
