Get Lost, a newly established automotive brand founded by the visionary photographer GFWilliams, has launched with the singular ambition of crafting cars that prioritize driving enjoyment. Their inaugural creation, Get Lost: Project Safari, is a profound and comprehensive reimagining of the iconic Lotus Elise S1. This bold project seamlessly blends the rugged spirit of rally competition with the practicality required for extended road trips, all wrapped in a meticulously bespoke design.
Every single detail of Project Safari has been thoughtfully designed and rigorously engineered, with a strong emphasis on both quality and purpose. From the inclusion of a hydraulic handbrake, offering enhanced driver control, to the distinctive roof scoop, each element is intended to elevate the overall character and inherent capability of the vehicle. Get Lost: Project Safari represents the debut vehicle from this exciting new brand, with plans to commence customer builds later in the current year.
Get Lost proudly presents Project Safari, marking the first vehicle to emerge from this innovative automotive design and engineering house. This ambitious undertaking involves a complete, ground-up reinterpretation of the celebrated Lotus Elise S1. Project Safari masterfully fuses rally-inspired prowess, the versatility needed for comfortable road journeys, and cutting-edge design innovation into a cohesive and uncompromising package.
The driving force behind Get Lost is GFWilliams, a renowned automotive photographer whose extensive experience, spanning over a decade immersed in the realm of the world’s most exceptional automobiles, has been instrumental in shaping the brand’s vision. This deep industry insight culminated in a clear objective: to create vehicles that forge a strong emotional connection with their drivers through thoughtful design, meticulous engineering, and an unwavering commitment to delivering pure driving fun.
Bringing this vision to fruition is a dedicated and diverse team of experts drawn from various fields including motorsport engineering, automotive design studios, and high-end fabrication. This collaborative effort has resulted in a vehicle that not only challenges conventional automotive norms but also prompts one to question the very existence of those limitations in the first place.
The Design: The genesis of Get Lost: Project Safari lay in an intensive study of the original Lotus Elise S1’s fundamental form and function. The aim was not to simply alter what made the Elise special but to reimagine its potential without any preconceived constraints. According to George Williams, the founder of Get Lost, “The idea of taking an Elise off-road might sound ridiculous, and that’s exactly why we leaned into it. That one silly idea gave us real creative freedom. Every element was considered from the ground up, not just to look good in isolation, but to enhance the character and capability of the entire car.”
Get Lost: Project Safari establishes a striking visual contrast between the Elise’s original fluid and organic curves and sharply defined, deliberate design choices. Notable highlights of this reimagined aesthetic include a custom-designed roof scoop, uniquely shaped bespoke rectangular headlights that give the car a distinct and modern appearance, and a completely redesigned interior space. This interior utilizes only the highest quality materials, contributing to a new and elevated sense of identity for the vehicle while still acknowledging and respecting its iconic roots.
The Build: George Williams emphasized the importance of dynamic performance, stating, “It wasn’t enough for the car to look good – it had to be brilliant to drive too.” To achieve this, Get Lost: Project Safari is equipped with robust all-terrain tires, suggesting a capability beyond paved surfaces. Furthermore, it features a completely bespoke suspension system, engineered to provide an increased ride for tackling varied terrain and a wider track for enhanced stability. This new suspension setup also refines the car’s body control, instilling driver confidence to explore the limits of its capability. A new powertrain has been implemented to deliver strong and dependable performance across different driving conditions. Key functional upgrades, including the integration of a limited-slip differential for improved traction and a hydraulic handbrake for enhanced driver engagement and control, contribute significantly to the car’s uniquely playful and responsive character.
The culmination of this design and engineering philosophy is a vehicle meticulously crafted in both its form and its function to provide unparalleled fun and excitement on any adventure. George Williams encapsulates the project’s ethos: “This is not a modified Elise, it’s our interpretation of what the platform had to offer. Everything has been considered – from the design to the drive – all in the pursuit of creating something that’s fun. If you get it, you get us. If not? Get Lost.”
Get Lost: Project Safari marks the inaugural vehicle from the Get Lost brand, with customer builds slated to commence later this year, offering enthusiasts the opportunity to experience this unique reimagining firsthand. Get Lost is currently inviting expressions of interest from potential customers, collaborators who share their vision, and anyone who resonates with the spirit and intent behind Project Safari.
Powertrain and Performance Details: While the specific details of the new powertrain are not explicitly outlined in the provided text, it is stated that it is designed to deliver “strong, reliable performance.” The inclusion of a limited-slip differential suggests an emphasis on enhanced traction and control, particularly in challenging driving conditions. The bespoke suspension system, with its increased ride and width, indicates a focus on off-road capability and improved stability. The hydraulic handbrake is a performance-oriented feature typically associated with rally driving and provides enhanced driver control for maneuvers such as drifting or tight cornering. These modifications collectively point towards a vehicle engineered for a playful and capable driving experience across a variety of terrains.
Summary:
- Get Lost is a new automotive brand focused on creating fun-to-drive cars.
- Project Safari is their first vehicle, a reimagined Lotus Elise S1.
- It blends rally capability, road trip practicality, and bespoke design.
- Key design features include a custom roof scoop and rectangular headlights.
- The interior uses high-quality materials in a redesigned layout.
- It features all-terrain tires and a bespoke suspension with increased ride and width.
- A new powertrain provides strong and reliable performance.
- Functional upgrades include a limited-slip differential and a hydraulic handbrake.
- Customer builds are expected to start later this year.
- Get Lost is welcoming letters of interest from customers and collaborators.
Disclaimer: Information provided is for general informational purposes and reflects details available at the time of the press release. Specifications and features of customer builds may vary.
Source: Get Lost
AI Assistance: Gemini
