From Virtual Legend to Real Icon: The BMW M3 GTR Story

From Virtual Legend to Real Icon: The BMW M3 GTR Story

BMW Group UK has capped off 2024 with an impressive array of accolades that highlight the brand’s ongoing commitment to excellence, innovation, and customer satisfaction. From game-inspired creations to multiple industry awards, BMW continues to set benchmarks across various segments.

The Iconic BMW M3 GTR: A Game Legend Brought to Life
To celebrate 30 years of the Need for Speed™ franchise, BMW M Motorsport has recreated the legendary E46 BMW M3 GTR, famously featured in Need for Speed™: Most Wanted. This meticulously crafted vehicle, with its silver-blue livery, pays homage to the virtual icon. Fans can see it on display at BMW Welt in Munich until January 6, 2025. For gamers, the M3 GTR makes its triumphant return in Need for Speed™ Unbound Vol. 9, alongside the BMW S 1000 RR motorcycle, marking a first for the franchise.

Award-Winning Performance in the Used Car Market
At the Auto Express Used Car Awards 2024, BMW and MINI claimed three prestigious titles. The MINI Hatch was named ‘Best Used City Car,’ and the MINI Convertible won ‘Best Used Convertible,’ praised for its retro charm and refinement. Meanwhile, the BMW 8 Series Gran Coupé earned the ‘Best Used Luxury Car’ title for its exceptional design and driving experience.

Fleet Excellence: BMW Dominates the FN50 Awards
BMW once again proved its reliability at the 2024 Fleet News FN50 Awards, securing the titles of ‘Most Reliable Car Brand’ and ‘Most Reliable Car Model’ for the BMW 3 Series. This recognition reflects the brand’s unwavering dedication to quality and dependability in the highly competitive fleet sector.

Adventurer’s Choice: BMW X5 Recognized by Carwow
The BMW X5 was named the ‘Adventurer’s Choice’ at the Carwow Car of the Year Awards. Known for its robust engines, luxurious interior, and off-road capabilities, the X5 remains a top pick for those with an active, outdoor lifestyle. Its split tailgate and spacious design cater perfectly to adventure enthusiasts.

Residual Value Leaders: BMW i5 and MINI Aceman
The Autovista Residual Value Awards recognized the BMW i5 and MINI Aceman for their superior value retention. The BMW i5, particularly its Touring variant, impressed with its all-electric powertrain, cutting-edge technology, and customizable driving modes. Meanwhile, the MINI Aceman’s futuristic yet quintessentially MINI design set it apart in the electric crossover segment.

Green Mobility: BMW i5 Touring Honored by GREENFLEET
Capping off the year, the BMW i5 Touring was named GREENFLEET’s Vehicle of the Year. Lauded for its long-range capability, innovative features, and luxurious comfort, this model showcases BMW’s dedication to sustainable and enjoyable driving experiences.

Summary of Key Accolades

  • BMW M3 GTR: Recreated game icon displayed at BMW Welt.
  • Auto Express Awards: MINI Hatch and Convertible, BMW 8 Series Gran Coupé.
  • Fleet News FN50: Most Reliable Brand and Model.
  • Carwow Award: BMW X5 as ‘Adventurer’s Choice.’
  • Autovista Awards: BMW i5 and MINI Aceman for residual value leadership.
  • GREENFLEET Award: BMW i5 Touring as Vehicle of the Year.

BMW’s remarkable 2024 performance underscores its leadership in innovation, reliability, and sustainability, ensuring a future as bright as its storied legacy.

Source: BMW
This article was crafted with assistance from Gemini

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