This October, Ford is set to launch its fifth Bronco Off-Roadeo adventure driving school in Tennessee. This new location provides Bronco and Bronco Sport owners, as well as enthusiasts, the opportunity to receive expert instruction on off-road driving techniques tailored specifically for Bronco family SUVs.
Exciting and Immersive Experiences Await
Each Bronco Off-Roadeo experience features thrilling and challenging trails, custom-designed Bronco basecamp facilities, and a team of skilled Trail Guides. These hands-on and immersive adventures highlight the superior design and engineering that make the Bronco and Bronco Sport stand out in off-road capability.
Complimentary and Paid Adventures Available
New Bronco and Bronco Sport owners can enjoy complimentary access to an all-day, hands-on education and guided course. Additionally, non-owners and Bronco enthusiasts can opt for a four-hour paid off-road quest as part of the Half-Day Adventure at Bronco Off-Roadeo. These experiences are open to participants of all skill levels, with a Bronco or Bronco Sport provided for use throughout the adventure.
Convenient and Diverse Locations
“With the opening of Bronco Off-Roadeo Tennessee, now 80 percent of Bronco and Bronco Sport owners will have access to an Off-Roadeo location within 500 miles of their home,” said Bronco Off-Roadeo Manager Kelsey Gerken. The Tennessee site, located less than an hour south of Knoxville, adds to the diversity of terrain offered by other locations, complementing the desert trails of Las Vegas, Texas hill country, Moab’s red rocks, and New Hampshire mountains.
Prime Location Near National Parks
Bronco Off-Roadeo Tennessee is strategically situated near the Great Smoky Mountains and Blue Ridge Parkway, offering over 1,000 acres of hilly, forested terrain. This family-owned land, held for over 80 years, provides a unique backdrop for off-road education.
High Customer Satisfaction and New Opportunities
“Nine out of 10 Bronco customers say Bronco Off-Roadeo exceeded their expectations,” Gerken noted. With the addition of the Smoky Mountains location, Ford aims to make the Off-Roadeo experience more accessible, ensuring a unique Tennessee feel and adventure.
Registration and Construction Updates
Bronco customers can start registering today for experiences beginning October 4. Non-Bronco owners can register for the Half-Day Adventure starting in July. Interested participants can sign up for notifications when registration opens.
Construction is already underway, with new trails and a central pavilion being added to enhance the off-road experience and educational opportunities.
Extended Eligibility for Bronco Owners
Ford is extending eligibility for Bronco and Bronco Sport owners to visit any Bronco Off-Roadeo location. The eligibility periods are as follows:
- MY2022 Bronco, Bronco Sport Badlands, and Bronco Raptor owners until December 31, 2024
- MY2023 Bronco, Bronco Sport, and Bronco Raptor owners until June 30, 2025
- MY2024 Bronco, Bronco Sport, and Bronco Raptor owners until mid-December 2025
For more information and to register, visit the Bronco Off-Roadeo website.
Source: Ford
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