CUPRA has officially launched production of its new sporty SUV, the CUPRA Terramar, at the Audi plant in Györ, Hungary. This marks an exciting chapter for the brand as it moves upmarket into one of the fastest-growing segments in Europe. Set to hit the streets in early November, the CUPRA Terramar promises to attract a new generation of enthusiasts.
A Strategic Collaboration
The production of the CUPRA Terramar at the Audi factory leverages the strengths and expertise of both brands, optimizing the manufacturing process. This collaboration is not new; it builds on a partnership that began in 2011 with the production of the Audi Q3 at SEAT’s factory in Martorell. The Györ facility, recognized as the largest engine plant in the world, boasts a workforce of over 12,000 and an impressive yearly production volume of more than 170,000 vehicles and 1.6 million engines.
Wayne Griffiths, CEO of CUPRA, emphasized the significance of this milestone: “With the CUPRA Terramar, we will not only grow our product portfolio but also reach new customers and segments, all while maintaining our rebellious spirit.”
Designed for Performance
The CUPRA Terramar is a celebration of the brand’s heritage, named after the Terramar race circuit in Sitges, where CUPRA was first unveiled in 2018. The SUV debuted earlier this month at the prestigious America’s Cup in Barcelona, showcasing its sporty character and modern design.
The CUPRA Terramar offers a range of powertrains, including petrol, mild hybrid, and plug-in hybrid options, catering to diverse customer preferences. It is available in nine vibrant colors, including unique matt finishes like Century Bronze Matt and Enceladus Grey Matt, specifically developed for the Györ plant.
Looking Ahead
As the CUPRA Terramar begins its journey on the roads, it represents not just a new vehicle, but a bold step into a competitive market. This sporty SUV is set to enhance CUPRA’s identity while inviting a fresh wave of Tribe members to experience the brand’s innovative approach to performance and design.
With the CUPRA Terramar, the brand is poised to make a significant impact in the automotive landscape, embodying both luxury and sportiness in one compelling package. Stay tuned for its official launch in November, as CUPRA continues to redefine what it means to be a challenger in the automotive world.
Source: Cupra
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