The All New DS4 2022 – Striking Looks And Superior Technologies

A profitable brand with market share growing around the world, despite an unprecedented health situation, DS Automobiles is accelerating its development with DS 4. Built on a reliable base with unique and world-renowned expertise in the field of electrification, the new Premium C offering is employing refinement and the latest in engineering to win new … Read more

Ford F-150 Raptor 2021 – The New Desert Predator

Ford, America’s truck leader, created an off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to jump and catch air. And today, it’s born again with an all-new third-generation F-150 Raptor that takes the mechanical and technical brilliance and precision of Raptor … Read more

Ferrari Portofino M

The Ferrari Portofino M is the evolution of the Prancing Horse’s 2+ GT spider – the Ferrari Portofino. In a move unprecedented in the Maranello marque’s 70-year-plus history, the new car’s premiere took place entirely online. The build-up to the unveiling included the sending out of a series of newsletters to clients over recent weeks … Read more

175th anniversary of the birth of the King of Designers: Wilhelm Maybach

On 9 February 1846, i.e. 175 years ago, Wilhelm Maybach was born in Heilbronn, Germany. The second-eldest son of a carpenter would go on to influence the development of the car. This applies particularly to the period when he was Gottlieb Daimler’s associate until he passed away in 1900. Maybach was gifted with outstanding technical talents. His … Read more

Lincoln achieves record sales in 2020

Despite a challenging year that brought unprecedented events, Lincoln Middle East achieved a significant 11.7% sales growth in 2020, and closed off a strong fourth quarter that outperformed 2019 by a staggering 16%. Attaining new heights, July and September led 2020’s sales increase, setting a new sales record for the brand in the region since … Read more

Italian Performance Brand Abarth Announced as the Official Vehicle Partner of Dubai Autodrome for 2021

Track enthusiasts can look forward to another adrenaline-fuelled year of ‘The Scorpionship’ following the announcement that Dubai Autodrome and Abarth will continue their partnership agreement in 2021. The deal means that the Italian pocket rocket with the famous scorpion badge will continue to be the circuit’s ‘Official Vehicle Partner’ for the year ahead. Building on … Read more