Bugatti W16 Mistral Makes Middle East Premiere

Stunning the crowds of The Quail, A Motorsports Gathering in California upon its debut. Stealing the show on its European debut at Chantilly Arts & Elegance. Now Bugatti’s ultimate roadster, the W16 Mistral, has made its first appearance in the Middle East. Invited customers and media within the Arabian Peninsula have had the opportunity to … Read more

More Purity, More Reduction, More Consistency: The New Rings From Audi

Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design. Now the vehicles’ characteristic features have been thoroughly reworked. In this interview, designer André Georgi and brand strategist Frederik Kalisch explain what it means for Audi now that its cars bear new rings. … Read more

Anticipation Builds For The New 2023 Palisade Middle East Launch

Hyundai’s popular flagship SUV, the new 2023 Palisade, is set to make its highly anticipated debut in the Middle East within the coming weeks. Unveiled at an exclusive press event in the Kingdom, Hyundai showcased the SUV’s updated design and stunning features. The new Palisade delivers refreshed interior and exterior design elements boasting novel convenience … Read more

Progressive Design Matched with Smart Technologies and Family-Friendly Features: Meet the All-New Ford Territory

Ford today launched the all-new Territory – a spacious five-seater SUV that brings a commanding presence and smart technology to the segment. “The all-new Ford Territory was built for young, smart, and connected customers. It has a modern design and advanced technology features that deliver a highly exciting and progressive customer experience,” said Ravi Ravichandran, … Read more

Lamborghini Huracán Sterrato – The Indomitable Super Sports Car

Automobili Lamborghini is about to present the new Huracán Sterrato[1]: the first super sports car designed for maximum driving pleasure even away from the asphalt on loose or dirt surfaces, reinterpreting the very concept of sportiness and emphasizing the brand principles of brave, authentic and unexpected. Three video teasers had shown the Sterrato in action … Read more

The New Aiways U6 SUV-Coupé

The new Aiways U6 SUV-Coupé is the electric lifestyle alternative in the compact SUV segment. Its confident and dynamic design impresses with its aerodynamic function and, together with Aiways’ proprietary AI-PT powertrain, ensures maximum efficiency. With 160 kW of peak power, it also ensures outstanding driving dynamics among the direct competitors, which also applies to … Read more

Start Of BMW IX1 Production In Regensburg

Today’s start of production for the fully-electric BMW iX1* in Regensburg illustrates the pace with which the BMW Group is ramping up electromobility. As announced almost two years ago, all German plants can now produce electric cars. The smallest model among the BMW Sports Activity Vehicles will boost the volume of electric vehicles. Milan Nedeljković, … Read more

The All-New Honda Accord (2023)

America’s best-selling car over the last five decades1, the all-new 2023 Honda Accord will re-energize the midsize sedan segment with an elegant and sophisticated design, and an available advanced hybrid-electric system that’s more responsive for a sporty, exhilarating driving experience. Accord hybrid models are positioned at the top of the 11th generation Accord lineup and … Read more