The All-New Abarth 500e (2023)

The New Abarth 500e is a real Abarth and even more Abarth than ever, meaning that it offers an irreverent, playful, yet bold style, and a thrilling driving experience with the same amount of fun! Combining performance, electric power, style and a new powerful sound, the new Scorpion turns advanced technology into adrenaline, and sustainability … Read more

Automobili Pininfarina Battista Makes UAE Debut As Record-Breaking Performance Is Announced

Automobili Pininfarina, in collaboration with local retail partner Adamas Motors LLC, is continuing its GCC launch programme as the Battista pure-electric hyper GT makes its dynamic debut in the United Arab Emirates (UAE). The Battista showcased its unrivalled dynamic capabilities in the UAE with a dramatic demonstration of its acceleration and braking performance on track … Read more

Tech Drives The Beast: The F150 Tremor Packs The Tools Required To Unlock Performance

With a range of advanced available performance-driven technologies, Ford’s off-road-conquering all-new F-150 Tremor is equipped to handle even the toughest environments. The 2022 model combines technology upgrades that match the performance expectations of drivers across the region – both on the highway and off the beaten track. “In 2022, off-roading enthusiasts demand more than just … Read more

Lamborghini Huracán Sterrato Concept: The Natural Born Rebel

 Heading towards the first Lamborghini super sports ‘all terrain’ unveiling at Art Basel in Miami Beach, Automobili Lamborghini celebrates the Huracán Sterrato concept car, presented in 2019 and used as the style and technical base for the vehicle that arrives on the market in 2023. Conceived, designed and engineered to explore any terrain, the Sterrato is … Read more

Hyundai Motor Group Accelerates Software-Defined Vehicle Advancement With Second Developer Conference

Hyundai Motor Group (the Group) continued to accelerate its software-defined vehicle (SDV) development at its second HMG Developer Conference, Nov. 16-17. At the online/offline event, 70 R&D experts from Hyundai Motor Company, Kia Corporation, Hyundai AutoEver, 42dot and various startups shared insights about the Group’s SDV system and deployment strategy with software developers and graduate … Read more

Mercedes-Benz Collaborates With Avatar: The Way Of Water From 20th Century Studios

Mercedes-Benz is entering the next phase of its strategic brand collaboration with Avatar: The Way of Water and 20th Century Studios that aims to embed themes such as sustainability, mobility of the future, technology and innovation within an emotional brand experience. Today marks the start of a global co-promotion campaign for the much-anticipated movie Avatar: The Way of … Read more

Audi S1 Hoonitron: A Race Car From Audi Like Never Before

The new Electrikhana film featuring the Audi S1 e-tron quattro Hoonitron and Ken Block has already been viewed more than four and a half million times in just three weeks. The comments are the proof: The S1 Hoonitron inspires. Visually, it is modelled on the legendary Audi Sport quattro S1, while technically it combines the highlights of … Read more

The Art And Craft Of Bentley’s ‘Flying B’

On approaching the Flying Spur Mulliner, owners are treated to a moment of pure automotive theatre. As the Bentley name badge above the grille smoothly slides out of view, a beautifully polished ‘Flying B’ bonnet mascot – the sixth iteration of the design – rises to take its place. In perfect synchronicity, headlamps and the … Read more