Official PR 
Much more than a racing car, the PEUGEOT 9×8 is already an iconic object, an aesthetic and technical revolution, an ultimate design adventure. Matthias Hossann, PEUGEOT Design Director, has placed it in brutalist architecture before it tackles Endurance race tracks in 2022. This was an opportunity for the fashion and supercar photographer Agnieszka Doroszewicz, to … Read more
David Brown Automotive has unveiled the latest commission in its limited run of Speedback Silverstone Edition luxury grand tourers, one of just 10 to be built. This particular ultra-exclusive Silverstone Edition is destined for an owner based in Asia. The level of work required on the unique model has taken over 8,000 hours by David … Read more
It seemed an impossible task. The Veyron 16.4 was already a car that redefined the limits of performance, luxury and everyday usability, but Bugatti engineers were challenged with making a practically perfect car even better. The result was the Chiron1; the first luxury hyper sports car with at least 1,500 PS. Since 2016, it has … Read more
BMW Motorrad finished the year with a record sales result despite major challenges. With 194,261 units (+14.8%), 2021 was the best year since BMW Motorrad was founded (previous year: 169,272). Markus Schramm, Head of BMW Motorrad: “The fact that we still managed to finish 2021 with this fantastic result for BMW Motorrad not only makes me … Read more
Volkswagen Middle East and Disney mark four years of collaboration celebrating courage and kindness. This year brings together Disney’s Ultimate Princess Celebration and Volkswagen’s Teramont in a series of heartwarming short videos inspired by popular Disney Princesses – Moana, Rapunzel, and Jasmine. Under the tagline “courage will take you there”, the films demonstrate how traits … Read more
Luxury automotive brand, Genesis has today announced a five-year sponsorship agreement with Abu Dhabi HSBC Championship, representing Genesis’ commitment to golf sponsorship and unique brand experiences. In partnership with Abu Dhabi Sports Council and the DP World Tour, the 17th edition of the tournament will be held at the iconic Yas Island from January 20-23. Genesis … Read more
Audi Middle East, along with its partner in Dubai and the Norther Emirates, Al Nabooda Automobiles, showcased their latest premium sports car, the all-new Audi RS3 exclusively in Dubai, two months ahead of its official market introduction. The legendary five-cylinder was on display at popular cars and coffee stop, Flat 12 Café, in an experience … Read more
Porsche AG congratulates Porsche Design on its golden jubilee. Two very special cars are the highlights of the anniversary year: the exclusive Porsche 911 Edition 50Y Porsche Design and a historical 911 S 2.4 Targa from Porsche Design’s founding year of 1972, which has been faithfully restored by Porsche Classic. What unites them is the … Read more
The all-new 2022 Honda Civic, the 11th generation of America’s most popular compact car, has earned the prestigious 2022 North American Car of the Year award. Civic was honored by the North American jury of automotive journalists for the third time, with the 10th-generation Civic winning in 2016 and 8th generation taking the top honor in 2006. … Read more
With its introduction of SYNC 4, F-150 builds on more than 10 years of SYNC innovation by helping minimise distractions with hands-free voice control as well, as core features such as making phone calls and selecting music. And the soundtrack to every adventure is provided by a new eight-speaker B&O Sound System by Bang & … Read more
When the distinctively designed Taycan pulls out of the pit lane and onto the racetrack in the ABB FIA Formula E World Championship, it will quickly take the lead. Porsche’s first all-electric sports car is the new safety car in the innovative electric racing series this season. Designed to be more than just the Formula … Read more
It’s a fresh start for the WRC stars as new season begins in Monaco. The curtain is raised on a ground-breaking new FIA World Rally Championship era at this week’s Rallye Monte-Carlo as hybrid-powered cars launch the series into an exciting future. Innovative new Rally1 cars blend a 100kW electric motor with a 1.6-litre turbocharged … Read more
Theon Design today gives an enticing preview of its latest bespoke Porsche 911 (964)-based commission, which debuts a number of exciting firsts for the company, further pushing the boundaries of design and engineering. Known as BEL001, the upcoming creation is the first for a Belgian customer, who has worked closely with Theon Design to specify … Read more
Born from the bold and visionary spirit of its founding companies, Stellantis N.V. was created to shape the future of mobility with innovative and sustainable solutions. Today, Stellantis marks its first anniversary with a review of the major milestones accomplished during the past 12 months. “Our industry is entering an exciting new era, fueled by … Read more
Porsche AG congratulates Porsche Design on its golden jubilee. Two very special cars are the highlights of the anniversary year: the exclusive Porsche 911 Edition 50Y Porsche Design and a historical 911 S 2.4 Targa from Porsche Design’s founding year of 1972, which has been faithfully restored by Porsche Classic. What unites them is the … Read more
Twenty-five years ago, the first phase of the Mercedes-Benz product campaign was in full swing: following the compact roadster SLK (R 170) presented in April 1996, the Mercedes-Benz CLK (model series 208) made its debut in January 1997. This second new production vehicle within the then dynamic expansion of the product portfolio was first presented to the … Read more
The new year sees Team Peugeot TotalEnergies’ programme with the PEUGEOT 9X8 pick up speed as its development programme continues on the race track and simulator alike. The entry of two cars for the 2022 FIA World Endurance Championship was announced officially on January 12, and the N°93 and N°94 PEUGEOT 9X8s will make their … Read more
Automobili Lamborghini announces the first NFT (non-fungible token) project in the company’s history. Social media posts around the theme “To the Moon” have been hinting at it, now the space-themed artwork – the so-called Lamborghini Space Key – has been officially revealed and will soon be auctioned. At the heart of this exclusive project, developed … Read more
“This is the start of a new generation of motorsport led by some of the most talented and dynamic competitors from a wide range of motorsport and advanced air mobility backgrounds. This is just the beginning and we cannot wait to see Emily, Zephatali and Fabio plot a course to victory in the world’s … Read more
The Rimac Group is now fully operational, from January 1st, 2022, as an umbrella company that incorporates Bugatti Rimac (active from November 2021) and the new standalone Rimac Technology business. The Rimac Group is the majority shareholder in Bugatti Rimac with a 55% stake and Porsche owning the remaining 45%. Rimac Technology – the sister … Read more