1971 Mercedes-Benz SLC
It was a glamorous premiere: in October 1971, Mercedes-Benz presented the SLC Coupé at the Paris Motor Show, a popular stage for elegant creations. The four-seater vehicle combined dynamic driving Read More >>
Author Archives: Official PR
Brill Power, An Oxford University Spin-Out, Revolutionises Battery Performance
Brill Power, an Oxford University spin-out company, today launched the first in a new class of ‘intelligent’ battery management systems (BMS) that are set to revolutionise the performance of stationary Read More >>
Engineered To Light The Way – New Ds 4 Commercial
Parisian lamp posts, metro station entrances, Opéra Garnier and the Arc de Triomphe; DS 4 translates Paris on its way around illuminated structures, depicting at once sophistication and technology. Symbolic Read More >>
Peugeot 2008 Is The South African Car Of The Year
The PEUGEOT 2008 SUV is the 2021 South African Car of the Year, beating out 23 finalists in the prestigious competition. The announcement was made by the South African Guild Read More >>
The Audi Q4 e-Tron’s Success Story
Strong together: In its transformation to emissions-free mobility, Audi is relying on the synergy effects within the Volkswagen Group. During a media visit to the multi-brand factory in Zwickau, Germany, Read More >>
Official Start Of Sale For The New Porsche Macan With Significantly More Power And Sportier Design
Following the global launch, Porsche Middle East and Africa FZE announces the official start of sale for the latest generation Macan in the Gulf region. The brand’s compact SUV now Read More >>
Ford Brain Research Could Hold The Key To More Quickly Identifying When Drivers Switch Off At The Wheel
Ford is pioneering new brain research that could ultimately lead to a faster and more accurate way to detect when the driver is starting to switch off behind wheel. Alerting Read More >>
Celebrating 150 Years Of History At Continental
Continental, the premium tyre manufacturer and technology company, celebrates its 150th anniversary on 8th October 2021. Founded in Hanover, Germany, in 1871, Continental is responsible for many ‘firsts’ in its Read More >>
Hyundai Motor Signals Carbon Neutral Commitment Through New ‘Expecting Generation One’ Campaign
Hyundai Motor Company today launched a global campaign, ‘Expecting Generation One,’ with the online premiere of a short film signalling its commitment to fight climate change and achieve carbon neutrality Read More >>
Volvo Trucks Receives Record Order For Electric Trucks
Volvo Trucks has received an order for 100 Volvo FM Electric trucks from DFDS, Northern Europe’s largest shipping and logistics company. The deal is the largest commercial order to date for Read More >>
BMW 2-Series Active Tourer
Modern lifestyle, versatility, elegantly sporting design and hallmark BMW driving pleasure: the second generation of the BMW 2-Series Active Tourer has made significant advances in all these key areas for Read More >>
Formula 1 STC Saudi Arabian Grand Prix 2021 Unveils Jeddah Corniche Circuit Logo
The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the FORMULA 1 STC SAUDI ARABIAN AGRAND PRIX 2021 – today unveiled the new and official Jeddah Corniche Circuit logo Read More >>
Bridgestone Develops Custom-Engineered Potenza Sport Tyres For The Ferrari Roma
Bridgestone has been chosen by Ferrari as a tyre supplier for the Italian manufacturer’s latest GT car, the Ferrari Roma. With 620bhp and rear-wheel drive, Ferrari needed a tyre that Read More >>
Bugatti Centodieci At Concorso D’eleganza Villa D’este
With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the Read More >>
Expert Reveals What Your Car Knows About You And How To Keep Your Personal Data Safe
Car journeys are no longer a simple case of getting from A to B. Nowadays, thanks to advanced technology, us drivers can take phone calls when on the move, travel Read More >>
Lexus UX 300e Australian Specs
Lexus has confirmed Australian specifications for the stylish and agile new UX 300e, with the luxury lifestyle brand’s first battery electric vehicle (BEV) combining Lexus-trademark quality and craftsmanship with UX-flagship Read More >>
The Ram 1500 TRX Is The Special Guest At The 2022 International Pick-Up Awards In Croatia
The all-new Ram 1500 TRX is the apex predator of the truck world, and cements Ram Truck as North America’s off-road truck leader. Designed bolt by bolt to significantly outperform Read More >>
1996 Mercedes-Benz F 200 Imagination
At the Paris Motor Show in October 1996, Mercedes-Benz presented an exciting, almost unimaginable concept of future motoring, the Mercedes-Benz F 200 Imagination. Today, many of the technologies presented in the Read More >>
Bentley Mulliner Heritage Paints
In recognition of the recent 70 year anniversary of Bentley’s design department at Crewe, the Mulliner team have searched through the archives and have identified a number of exterior paints Read More >>
Legendary Audi And BMW Display Adds Unique Oktoberfest Concours To Bicester Heritage’s October Scramble
The last Bicester Sunday Scramble of 2021 will play host to a completely unique display from Audi and BMW as they field a selection of their legendary road cars and Read More >>
Volvo Cars Reports 17.6 Per Cent Global Sales Growth In The First Nine Months
Volvo Cars sold 530,649 cars in the first nine months of 2021, up 17.6 per cent compared with the same period last year. Europe, China and the US all reported Read More >>
Škoda Auto Wins ‘Companybest 2020’ Award
Europe’s largest independent automotive jury AUTOBEST has awarded ŠKODA AUTO the ‘COMPANYBEST 2020’ prize. The international journalists from 32 countries recognised the Czech car manufacturer’s strong development in numerous international Read More >>
Hyundai Motor and UNDP Mark One Year of ‘For Tomorrow’ Global Project for Sustainable Global Innovations
Hyundai Motor Company and the United Nations Development Programme have celebrated one year of their partnership through the “for Tomorrow” global project aimed at spreading messages of sustainability to people Read More >>
WRC – Breaking News – Evans & Martin Seal Historic Win In Finland
Elfyn Evans stormed to victory at Secto Rally Finland on Sunday afternoon to keep alive his hopes of a maiden FIA World Rally Championship title. A stunning series of five Read More >>
Volvo Cars To Focus On Range And Fast Charging For Next Generation Of Fully Electric Cars
Al-Futtaim’s Trading Enterprises, the exclusive distributor of Volvo Cars in the UAE, has announced the automotive brand is rapidly moving towards becoming a fully electric car company. Volvo Cars is Read More >>
A More Mindful Drive Is Brought To Life By The Cadillac XT4
Many busy lifestyles require drivers in the Middle East to spend an average of two hours a day in their car; that is a staggering 56-hours a month behind the Read More >>
How Lincoln Keeps Pace With Rapidly Changing Luxury Consumer Trends?
The Lincoln Motor Company will be celebrating its 100th anniversary in 2022 and continues to set new standards in the luxury vehicle sector across some of the most competitive regions Read More >>
Stunning Lincoln Nautilus Sails Into MEA Region Setting A New Benchmark For Luxury Crossovers
Lincoln Middle East fans can start welcoming the redesigned and refreshed 2021 Nautilus luxury crossover into their home from today, with the newest model certain to continue the momentum and Read More >>
WRC – Evans Closes In On Rally Finland Glory
Elfyn Evans swept aside his rivals with a masterful morning attack on Saturday to take control of Secto Rally Finland. He was fastest on all four speed tests in the Read More >>
Coachbuilt Masterpiece ‘Rolls-Royce Boat Tail’ Makes Global Debut At Villa D’este
Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time Read More >>