Abu Dhabi Desert Challenge Can Bring In New Talent
Khalid Al Qassimi, whose victory in the Abu Dhabi Desert Challenge four years ago propelled his rallying career in a new direction, says the event can help attract more young Read More >>
Author Archives: Official PR
Watch The Dawn Of Electric Flying Car Racing With Footage Of Historic First Test Drag-Race
“We are on the cusp of making motorsport and mobility history with the world’s first electric flying car races. This test race provides the world a glimpse at the next Read More >>
Al-Wahaibi Completes Final Preparations For This Weekend’s Oregon Trail Rally
Omani rally driver Hamed Al-Wahaibi has completed his testing sessions and carried out a recce of the challenging special stages and is now counting down to the start of this Read More >>
Aventure Peugeot At The Epoqu’auto Salon In Lyon
Aventure PEUGEOT will be in attendace at the 42nd edition of the Epoqu’Auto show in Lyon from the 5th to the 7th of November 2021. This event is the meeting Read More >>
First Aston Martin Valkyrie Customer Car Complete
The first customers will soon receive their game-changing Aston Martin Valkyrie hypercars. The ultra-luxury British car manufacturer announced today that the highly anticipated Valkyrie coupe has entered full production and Read More >>
The MINI Future Strategy: Sustainability, Diversity, Innovation, Profitability And Optimism
Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the Read More >>
The New PEUGEOT 308 Rewarded: German Car Of The Year 2022
On October 26, 2021, the jury of the “German Car of the Year” (GCOTY) announced the new PEUGEOT 308 as the winner in the Compact class (entry level price up Read More >>
Volkswagen ID.5 – Elegant And Dynamic Body Style Of The Future
Elegant and dynamic design, outstanding aerodynamics, extensive range. The new ID.5 and the sporty ID.5 GTX with dual-motor all-wheel drive are the new, long-range top models in the ID. family. Read More >>
Lamborghini And The Innovators Of The Past – The Protagonists Who Became Legends Of The Brand
Since the beginning of its history in 1963, Automobili Lamborghini has always stood out as a highly innovative and pioneering company. This is all thanks primarily to a series of Read More >>
CUPRA UrbanRebel Concept
It was the surprise of the IAA International Motor Show in Munich. CUPRA presented its new design vision with a racing-inspired show car that lays the foundation for its future Read More >>
Jaguar Racing Unveil New Title Partner, Livery And Organisation Updates Ahead Of The New Formula E Championship
– Tata Consultancy Services join iconic British racing team Jaguar Racing as title partner ahead of the 2021/22 ABB FIA Formula E World Championship. The team will be known as Read More >>
A Blend Of Design And Craftsmanship As The Worlds Of Bentley Motors And Dubai Design Week Converge
Bentley Motors today announces an exciting new partnership by collaborating with young local designer, Hessa Al Suwaidi on the creation of a bespoke exhibition with the largest creative platform and Read More >>
Al-Futtaim Automotive Opens Largest Pre-Owned Car Showroom In The UAE At Dubai Investment Park
In line with its customer-centric approach and commitment to providing innovative mobility solutions that enrich the lives of its customers, Al-Futtaim Automotive has officially launched a new pre-owned car showroom Read More >>
Geely Auto Group Unveils Intelligent Geely 2025 Strategy
Geely Auto Group announced its “Intelligent Geely 2025” strategy that will continue to keep Geely Auto Group at the forefront of the global automotive industry at a technology-focused event at Read More >>
Audi Commemorates UAE’s 50th Anniversary With A ‘50 Years’ Limited Edition Model Line-Up
Audi Middle East is celebrating the United Arab Emirates’ 50th anniversary with the launch of a range of limited edition models commemorating the five decades of future-shaping innovation, visionary leadership Read More >>
Toyota Displays Its TRD Sport Trailer Ultimate Overlanding Trailer at SEMA
Toyota has deep off-roading roots with trucks and SUVs known for rugged reliability, so it was no surprise when the company decided to create the TRD Sport Trailer concept – an Read More >>
Toyota Tacoma Overlanding
The Toyota Tacoma has led the competitive mid-size pickup truck market in sales for 16 straight years thanks in large part to its durability and impressive off-road prowess. So when Toyota collaborated with Read More >>
Toyota Tacoma Tacozilla Concept
Downsizing’s popularity created the tiny house craze, and Toyota combines downsizing and outdoor adventure with its Tacozilla Tacoma Camper¹, a backwoods overlanding-ready “micro-house” rig that pays tribute to Toyota campers Read More >>
Ford F-100 Eluminator Concept
Ford previewed the future of electrified custom vehicles with the reveal of the all-electric F-100 Eluminator concept – a zero-tailpipe-emissions demonstration truck powered by the all-new Ford Performance Parts Eluminator Read More >>
Toyota GR Supra Heritage Edition
The GR Supra Heritage Edition, which debuted at the 2019 Specialty Equipment Market Association (SEMA) Show, returns to the show floor along with its companion car, the GR Supra Sport Read More >>
Toyota Tundra TRD Desert Chase
The all-new, third-generation 2022 Toyota Tundra – designed, engineered and assembled in the United States – is the toughest, most capable, most advanced Tundra ever. To prove it, the Toyota Read More >>
Toyota Tundra Lifted SEMA Concept (2021)
Toyota, long known for its deep off-roading truck and SUV roots, today showed off the all-new, third-generation 2022 Tundra full-size pickup with a bevy of accessories that will be offered Read More >>
Ford Bronco Fire Command By BDS Suspension
In just 10 weeks, BDS, makers of extreme duty suspension, have completely overhauled a bone stock 2 door Ford Bronco Black Diamond Edition into a mission-ready “half-cab” Bronco pickup. Built Read More >>
Ford Project Vehicles At SEMA Show
The Built Wild™ Bronco® brand makes its live debut at the annual SEMA Show Nov. 2-5 in Las Vegas, showcasing a diverse lineup of personalized two- and four-door Bronco and Bronco Sport Read More >>
Saudi Star Al Rajhi, New World Champion Walkner Chase First Wins In Abu Dhabi Desert Challenge
Saudi Arabia’s top driver Yazeed Al Rajhi and new FIM world bikes champion Matthias Walkner have both set their sights on a maiden victory in the Abu Dhabi Desert Challenge Read More >>
Bugatti And Rimac Begin Cooperation In A New Company
Bugatti repositions itself for the future. Today, on November 2, 2021, the “Bugatti Rimac” joint company project gets underway – only four months after the initial announcement. With it, Bugatti, Read More >>
General Motors Middle East Awarded Best Employee Benefits & Wellbeing Strategy At GOV HR Summit
General Motors Middle East (GM MEO) is proud to be recognized at the ninth annual GCC GOV HR Summit – the region’s largest public sector HR platform, for the Best Read More >>
Audi Sets Safety Standards At The Dakar Rally
Long before Audi unveiled the RS Q e-tron to the public in summer 2021, the racing engineering team was already intensively involved in the Dakar Rally. The risks in off-road Read More >>
Škoda Auto Showing First Sketches Of New Slavia
ŠKODA AUTO has released two official design sketches that tease the new SLAVIA for the Indian market. The second new model from the INDIA 2.0 project follows the KUSHAQ SUV Read More >>
Audi S8 (D5 Facelift)
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with Read More >>