Official PR

Lamborghini Announces Its Roadmap For Electrification

by

Stephan Winkelmann, President and CEO of Automobili Lamborghini, today presents “Direzione Cor Tauri” (Towards Cor Tauri): a roadmap to decarbonization of  future Lamborghini models and of the Sant’Agata Bolognese site based on a holistic approach to its environmental sustainability strategy. Throughout the product electrification process, Lamborghini will focus continually on identifying technologies and solutions that guarantee top performance and driving … Read more

UAE Motorists Can Now Experience Performance And Style With Pirelli This Summer

by

Pirelli, the premium tyre manufacturer, has announced a limited-time offer that gives UAE motorists the opportunity to experience premium driving performance in distinctive Italian style. In collaboration with Carrera Eyewear, Pirelli will offer its customers a pair of Carrera shades with the purchase of a set of selected Pirelli tyres, exclusively at the brand’s P … Read more

Football Star Paulo Dybala Celebrates 100th Goal with a New Lamborghini

by

Football star striker Paulo Dybala recently collected his Lamborghini Aventador S Roadster, following a life-long passion for the super sports cars from Sant’Agata Bolognese. After a factory visit at Lamborghini headquarters, the Argentinian football player decided to acquire his dream car: “With the Aventador, it was love at first sight. I waited a few years … Read more

The Evolution Of Audi Steering Wheel Through Years

by

The steering wheel is almost as old as the automobile itself. And it is a given that a vehicle will drive in the direction desired according to the motion of the steering wheel. But the technologies behind it are complex and have become increasingly sophisticated in recent decades. The developers at Audi are working on … Read more

Bentley Celebrates Centenary Of First Win

by

100 years to the day since the first race win for a Bentley, the winning car itself – known as EXP2 – returned to the famous Brooklands Racetrack in Surrey yesterday to lead a cavalcade of 3-Litre Bentleys to celebrate the centenary of its victory. EXP2 is the oldest Bentley in the world, and only … Read more

What Will The Cupra Born Look Like?

by

The countdown has begun. But with just a few days to go until the global unveiling of the CUPRA Born, the CUPRA team’s head of design, Jorge Diez, explains its main features and provides some details that have never been revealed before. Its creation has been a great challenge and, as he assures us, a … Read more

Production Started For Mercedes-Benz EQS At Factory 56

by

A new definition of luxury meets the future of production at Mercedes-Benz: production of the EQS electric saloon started at Factory 56 in the Mercedes-Benz Sindelfingen plant – flexible, digital, efficient and sustainable. The EQS is integrated into ongoing series production at the site as the first all-electric model. The Mercedes-Benz S-Class saloon, the long-wheelbase … Read more

Are Your Headphones Putting Others in Danger?

by

Headphones can be a great way to listen to music or podcasts, helping us to enjoy the best sound experiences without interruptions. Many people also find that headphones can help them to concentrate or relax by blocking background noise and distractions. However, wearing headphones while on the road – as a driver, cyclist, e-scooter rider … Read more

McLaren 720S By MSO – The Gulf Livery

by

The in-house bespoke arm of luxury supercar maker McLaren Automotive, McLaren Special Operations (MSO), has unveiled a bespoke Gulf Oil-liveried McLaren 720S resplendent with the brand’s iconic racing colours. The project is part of the renewed relationship announced last summer when McLaren confirmed Gulf’s return as an official strategic partner and a demonstration of the … Read more

Porsche Extends Individualisation Programme And Offers Customers To Design One-off Cars

by

Meeting personal customer wishes is an important part of the global offering from Porsche. The sports car manufacturer pursues this goal with its business divisions Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche Classic. The company now plans to respond to the wishes and needs of its customers to an even greater extent with a new … Read more