Official PR 
Sponsorship remains key for the financial security of Formula 1 teams this year as 60% of the teams competing boast an official title partner, says GlobalData. The leading data and analytics company notes that these partnerships are the most lucrative on offer and contribute the biggest sums to a team’s annual budget as a result. … Read more
A rare Subaru Impreza STI 22B in original and unmodified condition is currently up for auction online. The highly collectible limited-edition rally-derived modern classic, which commemorated the marque’s 40th anniversary, is currently live through online auction platform Collecting Cars. The 22B is easily distinguished from other Subaru Impreza models of the era by its wide … Read more
CUPRA’s unstoppable impulse continues as the unconventional challenger brand accelerates its roll out of electrified vehicles with the introduction of an all-new SUV to take on the incredibly competitive compact SUV segment. The electrified SUV is designed to stand out thanks to its confident look which conveys brave emotion and performance freedom. The all-new electrified … Read more
The UAE’s first-of-its-kind Mercedes-Benz Boutique showroom has opened in Yas Mall, Abu Dhabi. This premium showroom was opened by Emirates Motor Company, the authorised general distributor for Mercedes-Benz in the Emirate of Abu Dhabi. The new, 360 square-metre Boutique occupies a central location in Yas Mall, the largest and most popular shopping destination in Abu … Read more
It is the most powerful customer sports car ever to have been developed by Mercedes‑AMG: the Mercedes‑AMG GT Track Series, conceptualised for use during track days and club sport events. With the exclusive limited edition, the Mercedes‑AMG motorsport department is celebrating the 55th anniversary of the Affalterbach-based company in a very special way. Limited to 55 units, the Mercedes AMG … Read more
The new MINI family is doing its warm-up laps – and that works best on ice and snow in the bitter cold of the Arctic Circle. The new MINI is currently undergoing its driving dynamics tests at the BMW Group’s winter test centre in Arjeplog, Sweden. The new edition of the MINI is fully electric … Read more
The full Lamborghini range took to the winter roads in Italy during a drive event from Sant’Agata Bolognese to the Cervino peaks. The route of 500 kilometres traversed Bologna city centre, continuing along the autoroute to Valle d’Aosta and then on to challenging mountain roads towards the ski resort of Cervinia. Created for participants to … Read more
Mercedes-Benz, Stellantis and TotalEnergies/Saft signed a deal to become equal partners in Automotive Cells Company (ACC), completing a transaction announced in September 2021 . The partners have committed to increase ACC’s industrial capacity to at least 120 Gigawatt hours (GWh) by 2030 and to scale up development and production of next-generation high-performance battery cells and … Read more
Today, Audi Middle East officially announces a unique collaboration with Museum of the Future, the first-of-its-kind state-of-the-art museum in Dubai, United Arab Emirates, with the brand being welcomed as the museum’s official automotive partner. Visitors to the museum will have the opportunity to explore two of Audi’s renowned concept cars for the first time in … Read more
for 55 years now, these three letters have stood for top automotive performance, exclusivity and high driving dynamics worldwide. The G‑Class has enjoyed a unique position in the AMG portfolio for over two decades and is thus our king of off-road performance. Its cult status makes it the ideal ambassador to ring in the 55th anniversary … Read more