Audi Middle East introduces the all-new Audi A3 Sedan, S3 Sedan, and for the first time ever is bringing the powerful S3 Sportback into the region – a brand new entry into the hot hatch segment.
Since Audi advanced and elevated the premium compact segment with the A3 in 1996, the line-up of models has continued to expand and improve with the newest generation of the much-loved A3 family promising to be the best one yet.
Carsten Bender, Managing Director at Audi Middle East commented, “We are very excited to upgrade the A3 family offering regionally by introducing the all-new A3 Sedan, S3 Sedan and finally, the S3 Sportback across the markets. The Audi A3 family has come leaps and bounds above previous generations. This best-in-class model coupled with our industry leading warranty, service and maintenance package offering across the region, make us confident that the A3 will be as loved by customers as it is by us.”
Beneath the progressive design of the Audi A3, S3 and S3 Sportback, lie many innovations handed down from their larger siblings such as the latest version of the Audi MMI infotainment system with integrated Apple CarPlay and Android Auto. These features together with numerous driver assistance systems and upgraded design elements ensure that the comfort and safety of the driver always come first.
The New Audi S3 Sedan & Sportback: More Sportiness, More Power, More Driving Pleasure
Characteristic design and lighting
The new S3 models display their dynamic character from the very first glance. The front is dominated by the Singleframe with its large rhombus-patterned grille and impressive air inlets, while the housings of the exterior mirrors have a gleaming aluminum look. The shoulder of the body extends in a strong line from the headlights to the rear lights. The areas below are curved inward – a new element of Audi’s design that places a stronger emphasis on the wheel arches.
With 290 hp and 400 Nm of torque, the new S3 models accelerate from 0 to 100 km/h in 4.9 seconds and in conjunction with the lightning fast seven-speed S tronic gearbox towards an electronically governed top speed of 250 km/h. The driver can use the standard series Audi drive select system to make the sound of the powerful four-cylinder turbo engine even crisper.
Sporty interior & generous space
The strikingly sporty design of the new S3 models continues on the inside – with the new, compact shifter for the seven-speed S tronic and decorative aluminum or carbon inlays whose design evokes the shape of the headlights. The cockpit is focused on the driver. The distinctive air vents form a single unit with the instrument cover, underlining the sporty character.
In the middle of the instrument panel, a 10.1-inch MMI touch display with MMI Navigation Plus come as standard in the S3. It recognizes letters entered by hand and provides acoustic feedback. As an additional operating level, the infotainment can also be voice-controlled using natural language as standard.
Compared with their predecessors, the new S3 models have grown in size: The Sportback and the Sedan are three centimetres and four centimetres longer respectively. The luggage compartment has a capacity of 325 litres, and is expandable up to 1,145 litres with the Sportback when the seat bench is down.
A new generation of infotainment
The MMI operating concept of the new S3 models is powered by the third-generation modular infotainment platform (MIB 3). For lovers of high-quality audio, the standard Bang & Olufsen premium sound system with 3D sound delivers a particularly spatial soundscape.
Helpful driver assist systems
The driver assist systems in the new S3 models also demonstrate Audi’s technical expertise. Audi pre sense front, swerve assist with turn assist, and lane departure warning all have the potential to prevent accidents and are included as optional features.
Further assist systems, such as lane change and exit warnings as well as the cross-traffic and park assist systems, are available optionally as well. The Adaptive cruise control maintains the speed and distance to the vehicle in front and the efficiency assist supports an economic driving style.
Models are now available. Contact your local dealership for more information. To configure, find out more and secure your Audi A3 and S3 visit www.audi-me.com.