The Audi Concept C made its UK debut in London, marking a pivotal moment for the brand’s design direction. This new concept introduces Audi’s vision for the future, expressed through radical simplicity, technical elegance, and emotional precision.
Redefining Audi Design
Unveiled at an exclusive event hosted by Chief Creative Officer Massimo Frascella, the Audi Concept C embodies a new era of clarity and confidence. The philosophy behind it is simple: remove everything unnecessary to reveal design at its purest form.
Inspired by Heritage, Designed for Tomorrow
Drawing inspiration from icons like the Audi Ur-quattro, TT coupe, and R8 V8, the Concept C continues the brand’s legacy of innovation. Its design language reflects decades of progress, while embracing modernity through clean geometry and expressive surfaces.
The Vertical Frame Reimagined
Central to the Concept C’s front design is the reinterpreted Singleframe grille, now called the “vertical frame.” Influenced by the 1936 Auto Union Type C, this new face conveys presence and proportion. It’s flanked by headlights with four horizontal light elements, an instant new Audi signature.
London Hosts the Debut
The UK premiere took place at Below The Lights, Piccadilly Circus, a venue built for immersive experiences. The event’s 14-metre-wide LED display highlighted every crafted surface, bringing Audi’s next design chapter vividly to life.
Inside the Concept C
Inside, radical simplicity continues. The cabin pairs anodized aluminium with geometric forms and tactile controls. The titanium-inspired color palette reinforces balance and precision, while physical switches return for intuitive usability.
Innovative Roof Design
For the first time on an Audi roadster, the Concept C includes a retractable folding hardtop. It maintains the car’s sculpted silhouette when closed and enables open-air driving at the press of a button.
Performance Philosophy and Craft
While Audi has yet to confirm powertrain details, the Concept C’s stance and proportions suggest a focus on balance and agility. Every line and component points to future electric performance models designed around emotion and
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Source: Audi
