Audi Middle East strengthened its market position with the announcement of record sales results in the first half of 2021, posting a 37% increase in sales as compared to previous year and marking a record-breaking half year with the best sales in 5 years.
Commenting on this accomplishment, Audi Middle East’s Managing Director Carsten Bender said, “Our model offensive continues to have a strong impact in the market, and we are thrilled with these results. We are looking forward to continued market recovery and success in the region in the second half of the year.”
The brand’s Q range of vehicles has especially observed very high demand in the region and through the introduction of new models in the sedan segment as well as sales of electric models, such as the e-tron Sportback, and the much-anticipated e-tron GT which is set to arrive in the region in September, the brand has attracted new and existing customers alike.
Peter White, Audi Middle East’s Sales Director added, “Currently we have one of the youngest product portfolios in the market, which has helped us drive sales for the brand through a new and exciting offering. Ensuring an ease of ownership is key and there are a range of excellent additional benefits like extended warranty and service package programmes available across the region to support this. Our ambition is to continue this momentum with our Partners and continue to impress our customers.”