Alpine Electrifies Goodwood with A290 Hot Hatch Debut and Motorsport Legends

Alpine Electrifies Goodwood with A290 Hot Hatch Debut and Motorsport Legends

Alpine is set to electrify the atmosphere at the 2024 Goodwood Festival of Speed with a thrilling lineup that celebrates its rich motorsport heritage and showcases its bold leap into electric mobility, headlined by the UK dynamic debut of the Alpine A290, the brand’s first electric sports car.

Fresh from its global premiere at the 24 Hours of Le Mans, the Alpine A290 packs 220 bhp of fully electric power, marking a significant step towards Alpine’s electrified future. Festival-goers will witness the A290 in action on Goodwood’s iconic 1.16-mile hill climb as part of the prestigious ‘First Glance’ display, offering a visceral demonstration of Alpine’s commitment to performance and innovation in electric vehicles.

Alongside the A290, Alpine’s presence at Goodwood will feature a captivating display of its past, present, and future competition icons. The aerodynamically optimized A110 Pikes Peak, boasting 500 bhp, will command attention, alongside the futuristic Alpenglow concept, showcasing Alpine’s vision for high-performance hydrogen-powered motoring. Rally enthusiasts will delight in seeing the 1975 A110 Group 4 Tour de Corse rally car, a testament to Alpine’s storied rallying pedigree.

Motorsport enthusiasts can also expect a thrilling display from the BWT Alpine F1 Team showcar, joined by historic Formula 1 legends such as the twin-turbocharged V6 RS10 and the endurance racing powerhouse A442B. The F1 showcar will be driven by Alpine Academy drivers including Jack Doohan, Kush Maini, and Sophia Floersch, adding a dynamic flair to Alpine’s showcase.

For visitors seeking a hands-on experience, Alpine offers interactive activities such as the Alpine simulator challenge, with an opportunity to win an Alpine experience at Thruxton. Alpine merchandise will also be available for fans to take home a piece of the excitement.

Adding exclusivity to the event, Alpine will unveil its plans for the A110 through the Atelier Alpine programme. This bespoke offering allows A110 customers to elevate their vehicle’s style with 26 new body colors inspired by Alpine’s heritage, paired with exclusive finishes for alloy wheels and brake callipers.

Nic Burnside, Managing Director of Alpine Cars UK, commented, “Alpine always brings excitement to Goodwood, and this year promises to be truly memorable. With an electrifying debut of the Alpine A290 and a showcase of our legendary competition cars, Alpine demonstrates its commitment to accessibility and versatility, marking an exhilarating new chapter in our production models.”

Alpine’s presence at the 2024 Goodwood Festival of Speed underscores its dedication to innovation, performance, and the thrill of driving, offering enthusiasts an unforgettable experience at one of the world’s premier automotive events.

Source: Alpine
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