Abarth is turning 75 soon, an important milestone and yet another record for the Scorpion brand, which is still fueling the dreams of fans worldwide. This anniversary is an opportunity to embark on a journey through the Scorpion’s history made of records and victories; and discover a symbol of the brand’s glorious past and its bright future: a fresh, sporty, and stylish vehicle which perfectly represents the brand’s racing spirit and its ongoing commitment to innovation.
The Abarth 695 75° Anniversario limited edition
To celebrate this special birthday and as a tribute to its history, the Scorpion is launching the new Abarth 695 75° Anniversario edition, available in only 1,368 units to pay homage to its well-known 1.4 T-Jet engine, with a symbolic reference to the engine’s capacity: 1.368cc. The engine is supercharged with a Garrett GT 1446 turbocharger, delivering 180 HP of power and a torque of 250 Nm at 3,000 rpm. The maximum speed is 225 km/h, and it accelerates from 0 to 100 km/h in just 6.7 seconds. The exhaust features the iconic Record Monza with an active valve. It is also equipped with Koni FSD shock absorbers on both axles.
The special series also features a unique and eye-catching livery which includes a special touch: a dedicated logo displayed both inside and outside to enhance the journeys of the brand’s enthusiasts.
The exterior immediately catches the eye. For the first time ever, a scorpion covers the entire roof and pops out against the total black livery thanks to the contrast with its golden body. The model has been enhanced by various elements to make it even more unique, such as privacy glass, gold Abarth logos on both sides, and the original 75° Anniversario decals in the shape of a piston head. Moreover, this special series is equipped with exclusive 17-inch gold alloy wheels, and a high-performing braking system with 305x28mm ventilated and perforated disks clamped by the black Brembo aluminum calipers.
Inside, the designers created an exclusive and charming ambience, as exemplified by the high-quality black Alcantara dashboard and the new Sabelt specific carbon seats. The Alcantara inserts offer a traditional sporty touch, ensuring comfort and style and embellishing the entire interior, while its sporty soul can once again be seen in the Sabelt carbon seats with dedicated stitching and the modern reinterpretation of 75° logo inspired by the historic car. The state-of-the-art equipment includes a 7″ Radio DAB, a 7″ TFT digital display and Carplay & Android Auto connectivity, as well as automatic air conditioning, Audio Beats and Navigation systems. The limited edition also offers plenty of connectivity thanks to Mopar Connect features, which include My:Assistant, My:Remote Control, My:Car and My:Journey.
Seventy-five years of history and success
The legend of the Brand with the Scorpion badge started on March 31, 1949, when Carlo Abarth (1908-1979) founded Abarth & C. with driver Guido Scagliarini and launched an authentic legend of style and performance.
Their first car, the Fiat 1100-derived 204 A, allowed Tazio Nuvolari to win his last race in 1950. Since then, Abarth’s history has been chock-full of records, as the brand has always combined maximum performance, craftsmanship, and non-stop technical refinement. Among the components for mass-production cars, the exhaust pipes became a true icon of the “Abarth style” over the years and the Brand reached the pinnacle of success between the 1950s and 1960s. 1963 saw the debut of the Fiat-Abarth 595, the first Abarth based on the new Fiat 500, which completely transformed the small utility car and allowed it to reach its maximum potential.
The following golden decade was marked by an impressive winning streak: 10 world records, 133 international awards, and more than 10,000 victories on the track.
In 1971, the brand was wholly taken over by the Fiat Group and the legend continued with the Fiat 124 Abarth, the 131 Abarth, and the Ritmo Abarth. In 2008, the brand launched a new line-up created for motorsports enthusiasts. Since then, new models have been launched thick and fast.
2022 marked a completely new era for Abarth as the Brand’s completed its model range in Europe with the debut of the all-electric New Abarth 500e, which is faster and more exciting in both urban and suburban driving.
Highlighting the increasingly global character of the brand, in 2022 Abarth also continued its global expansion with the Brazilian launch of the New Abarth Pulse, the first SUV from the historic Italian Brand that has proudly returned to cross European and Asian borders, followed by the introduction of the Abarth Fastback one year later.