The Lamborghini Urus SE Widetrack by Urban Automotive marks a definitive moment for the British vehicle modification specialist as it expands its global footprint. Making a simultaneous debut in Milton Keynes and Las Vegas, this project represents the pinnacle of the firm’s OEM+ philosophy, applied to the latest hybrid iteration of the Sant’Agata Bolognese SUV. With 10,000 hours invested in design and development, the Widetrack program elevates the visual drama of the Urus SE, ensuring it stands out in a market increasingly defined by bold personalization and high-performance aesthetics.
Sculpted Carbon Fiber and Architectural Aggression
The exterior transformation is defined by a comprehensive six-piece carbon fiber Widetrack extension that broadens the vehicle by 40mm. At the front, a three-piece carbon fiber splitter with canard end planes provides a grounded, assertive face, while a bespoke replacement bonnet features a functional bull nose vent inspired by the Aventador SVJ. Every surface has been reconsidered, incorporating 3D-printed hex-pattern inlets and a double-stacked rear aero wing. The Pearl Marigold Orange finish of the Las Vegas debut car highlights the exposed carbon accents, including the sill extensions that pay a subtle homage to the legendary Miura.
Bespoke Craftsmanship and Tailored Luxury
Inside the cabin, Urban Automotive provides a canvas for total personalization to complement the aggressive exterior. While the standard Urus SE interior already features Lamborghini’s latest hybrid-specific digital interfaces and tactile switchgear, Urban offers customers the ability to commission a completely bespoke environment. This includes a vast selection of premium leathers, Alcantara, and specialized stitching patterns. The integration of high-end materials ensures that the interior mirrors the exterior’s carbon-fiber-dominated theme, maintaining a cohesive high-performance feel that remains refined enough for daily use.
Hybrid Vigor and Widebody Dynamics
Underneath the sculpted carbon skin, the Urus SE retains its potent plug-in hybrid powertrain, delivering a visceral experience through its twin-turbocharged V8 and electric motor. The power delivery is immediate, characterized by a seamless transition between silent electric cruising and the thunderous roar of the internal combustion engine. Urban enhances the auditory experience with a quad billet exhaust system featuring intricate outer accent details. The vehicle produces a combined 789 hp/800 PS and 701 lb-ft/950 Nm, ensuring the Widetrack’s performance is as impactful as its visual presence.
Positioning the Urban Elite
In the competitive landscape of ultra-luxury SUV tuning, the Urus SE Widetrack by Urban distinguishes itself through its technical sophistication and heritage-inspired design cues. While rivals often lean toward purely decorative additions, Urban’s 10,000-hour development cycle ensures a level of fit and finish that rivals factory-level production. By launching simultaneously in the UK and the United States, Urban is positioning itself to capture a larger share of the American car culture market, particularly in hubs like Las Vegas and Los Angeles where bold, widebody silhouettes are highly coveted.
Investment in Specialist Refinement
The full Urban Widetrack conversion is available starting at £51,800, representing a significant investment in exclusivity for the Urus SE platform. Because Urban Automotive utilizes high-quality carbon fiber produced in-house at their UK facility, the modifications offer a level of durability and precision that supports the vehicle’s long-term value. For owners seeking a blend of Lamborghini’s factory reliability and a unique, street-dominating presence, this program provides a specialized alternative to the standard SUV, backed by a global network of authorized installers.
A New Benchmark for the Super SUV
The Lamborghini Urus SE Widetrack by Urban Automotive is more than just a styling kit; it is a calculated reimagining of what a modern Super SUV should represent. By blending the DNA of icons like the Miura and Aventador SVJ with contemporary carbon fiber technology, Urban has created a vehicle that feels both historical and futuristic. As the automotive world moves toward hybridization, this build proves that the passion for aggressive design and mechanical theater remains as strong as ever.
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Source: Urban Automotive
