Volkswagen of America marks its 70th anniversary, celebrating a journey that began in 1955 with the mission to bring affordable, people-focused cars to U.S. drivers. From the Beetle to the all-electric ID. Buzz, Volkswagen has shaped American roads and culture for seven decades.
From Beetle Beginnings to National Recognition
Volkswagen of America was founded on October 27, 1955, in Englewood Cliffs, New Jersey. Within a year, sales reached nearly 50,000 vehicles, driven by the popularity of the Beetle and Microbus. These models captured hearts across the country, symbolizing freedom and individuality.
Revolutionizing Automotive Advertising
In 1959, under Carl Hahn’s leadership, VWoA partnered with advertising agency Doyle Dane Bernbach. Their “Think Small” campaign transformed automotive marketing, blending humor and simplicity. The campaign’s success helped Volkswagen double sales by 1960, becoming a cultural and commercial icon.
Defining Generations Through Design
Throughout its history, Volkswagen has introduced vehicles that defined eras. The Beetle, produced in over 21 million units worldwide, became an emblem of cool. Later, the 1998 New Beetle reignited enthusiasm, while the 2025 ID. Buzz revived the Type 2 spirit for a new electric generation.
The Golf and GTI Legacy
Introduced in 1975 as the Rabbit, the Golf reshaped compact car design. The GTI created the “hot hatch” segment, proving a car could be both practical and fun. The Golf family’s consistent recognition, including multiple Car of the Year awards, underlines Volkswagen’s lasting performance legacy.
The Rise of the Jetta
In 1979, the Jetta joined the lineup, offering a trunked version of the Golf with added comfort. It quickly became Volkswagen’s best-seller in the U.S. The fourth-generation Jetta, in particular, drew comparisons to Audi, reinforcing the brand’s premium feel and engineering precision.
Commitment to American Manufacturing
Volkswagen’s dedication to local production began in 1978 with its Westmoreland, Pennsylvania, plant, which built over a million vehicles. In 2008, th
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Source: Volkswagen
