Subaru will showcase its vision for performance and adventure at the upcoming Japan Mobility Show 2025. The exhibit will feature the world premiere of two STI concept models and prototypes highlighting Subaru’s future brand strategy, blending heritage, innovation, and driving enjoyment.
Performance-E STI Concept
The Performance-E STI concept will be a battery electric vehicle designed to represent the future of Subaru’s Performance Scene. Its dynamic proportions, aerodynamics, and spacious interior will combine heritage-inspired styling with modern, driver-focused practicality. Innovative technologies will provide intuitive and exhilarating driving experiences.
Performance-B STI Concept
The Performance-B STI concept will focus on Subaru’s internal combustion engine expertise. Featuring a horizontally opposed engine and Symmetrical All-Wheel Drive, the model will aim to balance advanced performance, power, and practicality. It will expand Subaru’s performance options while maintaining the brand’s distinctive driving character.
Adventure Scene Highlights
In the Adventure Scene, Subaru will present the E-Outback (Trailseeker) prototype, making its Japan premiere, alongside Wilderness editions of the Forester and Outback. These models will emphasize capability, ruggedness, and versatility, reflecting Subaru’s commitment to adventure-oriented lifestyles.
Heritage Spotlight
The exhibit will also feature the 1983 Subaru GL Family Huckster, connecting the brand’s innovative present with its storied past. Visitors will see how Subaru continues to evolve while staying true to its core philosophy of “Enjoyment and Peace of Mind.”
Exhibition Concept
Subaru will organize the exhibit under the theme “Driving the Subaru Difference.” This approach will emphasize two experiential worlds: Performance Scene for driving enjoyment and Adventure Scene for outdoor experiences. Together, they aim to strengthen emotional connections with Subaru customers.
Public Access and Live Stream
The Japan Mobility Show 2025 will be open to the public from October 31 to November 9. Subaru President Atsushi Osaki will deliver a press conference on October 29 at 12:30 PM JST. A live stream with English subtitles will be available on Subaru On-Tube, and the recording will remain accessible after the event.
Summary
The upcoming Japan Mobility Show 2025 will highlight Subaru’s future with two new STI concepts, adventure-focused prototypes, and a heritage model. The exhibits will combine performance, versatility, and innovation, offering visitors a complete vision of Subaru’s next-generation strategies.
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Source: Subaru
