Hyundai Concept THREE, the brand’s first compact EV under the IONIQ sub-brand, has just made its debut at IAA Mobility 2025 in Munich. This striking new model is more than a concept; it’s a statement about Hyundai’s future in Europe’s compact EV segment and a bold showcase of design and innovation.
Global Debut at IAA Mobility 2025
The Hyundai Concept THREE is the centerpiece of Hyundai’s return to Europe’s largest mobility event. As Europe shifts quickly toward compact electric mobility, this car shows Hyundai’s intention to lead the way. It represents not only a new category for the IONIQ lineup but also a symbol of Hyundai’s electrification journey.
A Compact EV Designed for Europe
Compact cars dominate Europe’s cities, where space is tight and sustainability is key. The Hyundai Concept THREE fits perfectly into this landscape, offering a forward-thinking balance of practicality, style, and technology. It addresses the growing demand for smaller EVs while carrying Hyundai’s promise of emotional connection through design.
Art of Steel Design Language
The Concept THREE introduces Hyundai’s new “Art of Steel” design language. Its surfaces flow like sculpted metal, combining elegance with strength. The anodized-effect finish is paired with lemon-tinted glass and wheels, making a bold contrast. Inside, warm tones and textured materials create an atmosphere of calm sophistication.
Highlights of Exterior Styling
The Aero Hatch shape blends aerodynamics with versatility, ensuring efficiency without sacrificing urban practicality. Parametric Pixel lighting on both the front and rear adds a futuristic rhythm to the car’s appearance. The balance between sculptural beauty and urban utility makes the Concept THREE truly stand out.
An Interior Built for Expression and Comfort
Step inside the Hyundai Concept THREE and you’re greeted by a space designed for serenity. Soft surfaces, customizable “Bring Your Own Lifestyle” modules, and playful touches like the character “Mr. Pix” add personality. Sustainable materials, including recycled textiles and aluminum foam, emphasize Hyundai’s dedication to eco-friendly innovation.
Performance and Dimensions
While exact performance figures are still under wraps, the Concept THREE’s compact proportions are well-suited to city living. It measures 4,287 mm in length, 1,940 mm in width, and 1,428 mm in height, with a 2,722 mm wheelbase. This balance gives it a planted stance on the road while keeping it maneuverable for urban driving.
Hyundai’s European Electrification Roadmap
The launch of the Hyundai Concept THREE fits into a broader European strategy. Hyundai plans to electrify its entire European lineup by 2027 and introduce 21 EVs worldwide by 2030. Compact EVs like this concept will play a vital role in meeting Europe’s demand for efficient, sustainable cars.
Hyundai at IAA Mobility 2025
Hyundai’s presence at IAA Mobility 2025 extends beyond the Concept THREE. The company’s booth in Munich highlights its full European EV lineup, from the IONIQ 5 and IONIQ 9 to the INSTEROID concept. Visitors can also experience test drives of nine electrified models, showcasing Hyundai’s strength in the EV era.
Summary
The Hyundai Concept THREE is more than just a design exercise; it’s a glimpse into the future of compact electric driving. With bold styling, sustainable materials, and a clear role in Hyundai’s electrification roadmap, this concept signals the next step in urban mobility for Europe. The debut at IAA Mobility 2025 marks Hyundai’s commitment to shaping a cleaner and more inspiring future for drivers.
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Source: Hyundai
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