Volkswagen is setting a clear course for the future with the Volkswagen True Volkswagen strategy. This new approach reinforces the brand’s core strengths, blending innovative technology, iconic design, and high-quality standards with an accessible price-performance ratio.
A Refined Identity for Volkswagen
Under the “True Volkswagen” banner, the brand focuses on clean, recognizable design and intuitive operating concepts. Volkswagen’s philosophy is evident across its portfolio, merging tradition with forward-thinking electric mobility.
Expanding the Electric Lineup
Starting in 2026, Volkswagen will launch four new all-electric models in the small and compact segments. This range includes the ID. Polo, the sport-oriented ID. Polo GTI, and the near-production ID. CROSS Concept SUV. Entry-level customers will benefit from the ID. EVERY1, priced around €20,000, making electric mobility more accessible than ever.
Premium Technology Across the Range
Despite their compact size, these electric models carry advanced features such as driver assistance systems, connected services, and comfort-oriented technologies. Volkswagen integrates innovations typically found in higher segments, ensuring a user-friendly and enjoyable driving experience.
Iconic Combustion Models Continue
Volkswagen is not leaving combustion engines behind. The new T-Roc, Tiguan, Tayron, and Passat editions continue to showcase the brand’s expertise. Special editions like the ID.3 GTX FIRE+ICE highlight Volkswagen’s ability to blend performance with style, appealing to enthusiasts and everyday drivers alike.
The IAA Mobility 2025 Showcase
At IAA Mobility 2025 in Munich, Volkswagen presents the results of three years of development, unveiling both near-production and concept vehicles. Visitors will see the new electric small cars alongside updated combustion-engine models, emphasizing Volkswagen’s commitment to sustainable and versatile mobility.
Global Presence and Strategy
Volkswagen Passenger Cars operates in 28 locations across 12 countries, producing millions of vehicles annually. In 2024, deliveries reached approximately 4.8 million cars. With the ACCELERATE strategy, Volkswagen continues to solidify its position as a leader in sustainable, high-volume automotive manufacturing.
Summary
The Volkswagen True Volkswagen approach signals a new era for the brand, combining electrification, iconic combustion models, and premium technology. Starting from 2026, drivers can expect a diverse, innovative lineup that balances tradition, sustainability, and cutting-edge urban mobility.
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Source: Volkswagen