Mercedes-Benz Vans is embarking on a transformative journey into the realm of ultimate luxury with the unveiling of the Vision V. This visionary show car offers a compelling glimpse into a new segment of privately positioned vans that will redefine spacious travel and cater to the most discerning customer demands. Built upon the forthcoming modular and scalable Van Electric Architecture (VAN.EA), set to debut in 2026, the Vision V signals a bold expansion of Mercedes-Benz’s MPV portfolio into the top-end luxury segment, carving out a unique space focused on the concept of a “Private Lounge” on wheels. The future model range based on VAN.EA will span from practical family vehicles to exclusive VIP shuttles and ultimately, to the opulent limousines previewed by the Vision V, each tailored to diverse customer needs.
The Vision V stands as a singular example of a luxurious and elegant chauffeur-driven limousine, designed to offer an unprecedented level of comfort and an immersive digital experience. This concept seamlessly blends traditional craftsmanship with cutting-edge technology to create a holistic and cocooning environment for its occupants. The exterior design exudes a sporty yet elegant aesthetic, underscoring the brand’s iconic design language while simultaneously conveying dynamism and status. The large, automatically opening “portal” door on the right-hand side, coupled with an illuminated, retractable running board, ensures graceful and effortless access to the opulent rear lounge area.
Unparalleled Interior Space and Comfort: The heart of the Vision V lies in its spacious open interior design, characterized by a distinct lounge-like ambiance and the utmost comfort. A key feature is the intelligent, switchable glass wall that separates the “Private Lounge” from the driver’s area, offering customizable levels of privacy at the touch of a button. The seating area in the “Private Lounge” is exceptionally generous, fostering an unprecedented feeling of spaciousness, freedom, security, and tranquility. The interior aesthetics blend elegance with advanced technology, utilizing traditionally crafted materials such as crystal white Nappa leather, shimmering white silk, and open-pore burr wood alongside hyper-modern design elements. Display cabinets, reminiscent of exclusive sideboards and framed by polished aluminum trim, are integrated into the dark wood side panels, providing storage for personal items.
Immersive Digital Experiences: The “Private Lounge” is a haven of first-class digital experiences, headlined by a retractable 65-inch cinema screen with split-screen functionality, which rises silently from a burr wood and Nappa leather console. Transparent slats in the floor allow passengers to witness the screen’s elegant deployment, further emphasizing the separation from the cockpit. This high-resolution 4K screen, coupled with a surround-sound system featuring Dolby Atmos and an astounding 42 loudspeakers (including exciters in the seats for a haptic music experience), transforms the interior into an immersive entertainment hub. Seven projectors in the headliner and floor expand the field of vision, effectively turning the side windows into additional “screens” for a 360-degree digital experience. Ambient lighting dynamically adapts its colors to the beat of the music, enhancing this unique cocooning effect. The cinema screen is conveniently controlled via a touchpad in the center console.
Further enhancing the luxurious and private atmosphere, the windowpanes, like the partition wall and floor slats, can be switched to opaque in milliseconds, offering adjustable levels of privacy, sun protection, or dynamic surfaces for displaying digital content. The first-class seats, resembling elegant lounge chairs on polished aluminum bases with flexible tubular cushions, offer exceptional ergonomics and can be reclined into a comfortable flat position. All-around ambient lighting and a curated fragrance further contribute to the individualized and cozy living-room atmosphere. The cockpit for the front occupants also boasts a top-tier digital experience with a pillar-to-pillar Superscreen comprising three displays, offering personalized user interfaces and real-time graphics for essential information and surround navigation with augmented reality overlays.
The exterior design of the Vision V represents an evolution of Mercedes-Benz’s sensual purity design language, characterized by a low silhouette, short overhangs, a narrow waistline, and a smoothly rounded rear. Innovative aesthetics and a focus on aerodynamics define its sculptural appearance. Striking chrome trim elements and transparent illuminated louvres blend tradition with futuristic design cues. LED lighting emphasizes the vehicle’s proportions and creates a dynamic and sophisticated presence. The front is dominated by a newly interpreted chrome radiator grille with illuminated glass louvres and a dynamic light show upon approach, culminating in the illuminated Mercedes star. The sporty proportions are accentuated by powerdomes on the short hood, large wheel arches, and precisely sculpted edges, all finished in an anthracite-colored, metallic shimmering alubeam paintwork. Even the 24-inch wheels feature illuminated louvres, extending the interplay of light and movement to the rear, where over 450 three-dimensional illuminated louvres serve as taillights and brake lights framing the large rear window.
Summary:
- Mercedes-Benz unveils the Vision V, previewing a new luxury limousine segment.
- Built on the upcoming Van Electric Architecture (VAN.EA).
- Features a spacious “Private Lounge” interior with utmost comfort.
- Retractable 65-inch 4K cinema screen with surround sound and projectors.
- Switchable glass for privacy between passenger and driver areas.
- Innovative luxury seats with recline function.
- Immersive digital experiences with seven interactive worlds.
- Pillar-to-pillar Superscreen in the cockpit for front occupants.
- Aerodynamic exterior design with striking illuminated elements.
Disclaimer: The Mercedes-Benz Vision V is a concept vehicle, and its features and specifications are subject to change in future production models.
Source: Mercedes-Benz
AI Assistance: Gemini
