BMW Group Classic has launched a comprehensive online product catalog, granting enthusiasts, media, and fans unprecedented access to its rich automotive heritage. This digital initiative, part of BMW’s ongoing digitalization strategy, provides detailed historical model overviews for the BMW, MINI, and BMW Motorrad brands, making it a valuable resource for anyone passionate about automotive history.
Decades of Data: A Digital Dive into BMW’s Legacy The newly launched BMW brand catalog features 424 models, spanning 80 years of automotive innovation from the 1928 BMW 3/15 hp to the 2008 BMW Z4 (E85/E86). This extensive collection includes all series vehicles, offering a detailed look into the evolution of BMW’s iconic models. Complementing this, the historical model overviews for MINI and BMW Motorrad, made available in 2021, complete the brand’s digital historical archive.
Informative and Engaging: A User-Friendly Experience Each model overview provides concise and informative texts detailing model series, body variants, and engines. These descriptions are enriched with high-quality images from the BMW Group Classic vehicle collection and the historic BMW media archive, offering a visual journey through the brand’s storied past. In total, 614 data sets and 524 images were processed to ensure a comprehensive and engaging experience. The tool is designed to be future-proof, allowing for the addition of future vehicle generations.
Beyond Models: A Deep Dive into BMW History For those seeking deeper insights, the BMW Group Classic online archive, recently revised in 2024, offers a wealth of additional resources. Publications such as brochures, workshop literature, and specialist books are readily available, providing a comprehensive understanding of BMW’s corporate history.
A Digital Milestone: BMW’s Commitment to Accessibility Katrin Gfrörer, Head of BMW Group Archives and Historic Vehicle Collection, emphasized the significance of this initiative: “By making our complete historical model overviews available online, we meet a high external demand for historical product information that has existed for many years and maximizes customer satisfaction with another digital tool. In addition, most of the database in our online archive is publicly available on the BMW Group Archive website and can be used for information and research purposes. These measures impressively underline BMW Group Classic’s digitization strategy.”
Accessing BMW’s Heritage: The historical model overviews and the BMW Group Archive can be accessed through the following links:
- Hist. BMW model overview: https://www.bmwgroup-classic.com/en/history/historic-modeloverview-bmw.html
- Hist. Mini model overview: https://www.bmwgroup-classic.com/en/history/historic-modeloverview-mini.html
- Hist. BMW Motorrad model overview: https://www.bmwgroup-classic.com/en/history/historic-modeloverview-bmwmotorrad.html
- BMW Group Archive: https://bmw-grouparchiv.de/irc/
- BMW Group Classic Website: https://www.bmwgroup-classic.com/en.html
Summary:
- BMW Group Classic launches a comprehensive online product catalog.
- Features historical model overviews for BMW, MINI, and BMW Motorrad.
- Includes 424 BMW models spanning 80 years.
- Enriched with informative texts and high-quality images.
- BMW Group Archive offers additional resources like publications and specialist books.
- Part of BMW’s digitalization strategy to enhance accessibility.
Disclaimer: Information provided is based on BMW Group Classic’s press release and may be subject to updates. Users are encouraged to visit the official links for the most accurate and current data.
Source: BMW
This article was crafted with assistance from Gemini