In a subtle but exciting announcement, Mercedes-AMG has provided a glimpse of its upcoming all-electric high-performance SUV, codenamed “Born in Affalterbach.” Set to be the first SUV entirely developed by the AMG division, this new model will build on AMG’s celebrated history of powerful off-roaders while marking the brand’s continued evolution into the electric era. Though still early in development, the teaser signals a bold new chapter for the performance brand.
All-Electric Platform: The AMG.EA Architecture
The “Born in Affalterbach” SUV will be built on Mercedes-AMG’s proprietary AMG.EA electric platform, a high-performance architecture dedicated to pure electric vehicles. This will be the second vehicle to utilize the platform, following another yet-to-be-released model. While Mercedes-Benz has already introduced several electric SUVs under its EQ lineup, this marks the first time AMG is designing an electric SUV from the ground up, without a shared Mercedes-Benz base.
Honoring AMG’s SUV Legacy
AMG’s venture into performance SUVs began over 25 years ago with the introduction of the ML 55 AMG, which revolutionized the market by blending the raw power of a sports car with the versatility of an SUV. This pioneering move laid the foundation for what has become a key part of AMG’s success, with high-performance SUVs like the GLA, GLE, and the iconic G 63 becoming fan favorites over the years.
The “Born in Affalterbach” SUV promises to take this legacy even further, offering not only exceptional off-road capability but also advanced electric performance. The teaser is more than just a glimpse of the brand’s future — it’s a nod to its past, showing that AMG’s commitment to performance and innovation remains as strong as ever.
High-Performance, Electrified
While the teaser reveals little in terms of design or detailed specs, Mercedes-AMG has made it clear that this new model will follow the philosophy of “AMG First, EV Second.” According to Michael Schiebe, Chairman of the Board of Management at Mercedes-AMG GmbH, the new SUV is designed to excel as a high-performance vehicle first, with its electric powertrain engineered to deliver the same level of emotion and driving pleasure as its internal combustion counterparts.
This emphasis on maintaining AMG’s hallmark performance traits, even in the context of an electric vehicle, suggests that the “Born in Affalterbach” SUV will be a game-changer in the growing electric performance SUV segment.
What’s Next?
With development still ongoing, Mercedes-AMG has yet to release detailed specifications or performance figures. However, testing for the SUV is set to begin this winter, bringing the model one step closer to reality. The full reveal is likely to follow in the coming months, as AMG continues to fine-tune this exciting new addition to its lineup.
Though the teaser image offers only a shadowy hint of what’s to come, the anticipation is building. The “Born in Affalterbach” SUV promises to combine AMG’s legendary performance expertise with cutting-edge electric technology, creating a vehicle that not only embraces the future but continues the brand’s pursuit of driving excellence.
Further details, including estimated pricing and availability, are expected to be shared as the vehicle progresses towards its official unveiling.
Source: Mercedes-AMG
This article was crafted with assistance from Chatgpt
