1937 Mercedes-Benz 540K Roadster Takes Top Beverly Hills Honor

1937 Mercedes-Benz 540K Roadster Takes Top Beverly Hills Honor

The 1937 Mercedes-Benz 540K stood out in spectacular fashion at the 30th annual Rodeo Drive Concours d’Elegance. Over 40,000 attendees gathered in Beverly Hills on June 15 to celebrate automotive excellence, community spirit and Father’s Day, all in one vibrant setting.

Celebrating the 1937 Mercedes-Benz 540K

This year’s Best in Show went to Richard and Boni Losee’s stunning 1937 Mercedes-Benz 540K Special Roadster. The crowd could hardly take its eyes off its sleek curves and historic charm. It wasn’t just a car on display, it was a moment frozen in time.

1937 Mercedes-Benz 540K

Blending Power with Prestige

The 540K wasn’t only beautiful. It also packed serious presence thanks to its supercharged inline-eight engine. That power made it one of the most advanced grand tourers of its era. On the open road, it was capable of speeds exceeding 100 mph, impressive even today.

Its engineering and prestige helped it rise above fierce competition from rare Ferraris, Rolls-Royces and even the debuting Lamborghini Temerario.

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Star Moments in Beverly Hills

The event brought together incredible vehicles, including a Phantom III and Enzo Ferrari. But it was the 540K that left a lasting impression.

1937 Mercedes-Benz 540K

Host Jay Leno joined Bruce Meyer, Mayor Sharona Nazarian and Kay Monica Rose to present awards to standout entries. From elegance to style, the show celebrated every automotive personality.

Giving Back to the Community

Beyond the chrome and curves, the event raised money for local first responder funds. Organizers also announced support to restore a 1975 Cadillac ambulance.

That fusion of passion and purpose made the day truly special. It wasn’t just about cars, it was about connection.

Summary

The 1937 Mercedes-Benz 540K Special Roadster didn’t just win Best in Show, it won hearts. At Beverly Hills’ premier car gathering, it proved that automotive design, when done right, becomes timeless.

Disclaimer: Vehicle highlights, awards and details reflect the 2025 Rodeo Drive Concours d’Elegance and may vary at future events.

1937 Mercedes-Benz 540K

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