The Urban Widetrack Heritage Series Soft-Top has just arrived, and it’s unlike anything else in the world of custom Land Rovers. Making its UK debut at the 2025 Goodwood Festival of Speed, this limited-edition convertible marks Urban Automotive’s first open-top creation, based on the iconic Land Rover Defender 90.
A Soft-Top Defender Built for Every Lifestyle
Urban’s soft-top Defender brings classic off-road charisma together with modern luxury. Whether you’re heading to the beach or navigating the city, this five-seat convertible turns heads. It blends the freedom of open-air motoring with signature Urban flair and craftsmanship.
Coachbuilt Collaboration with Heritage Customs
This unique Defender started life as a Valiance soft-top conversion, coachbuilt by Dutch specialists Heritage Customs. Urban has elevated it further with its bespoke Widetrack styling. The body features carbon fibre vents, wide arches, and square DRLs. It rides on bold 23-inch black WX-2 R alloy wheels wrapped in Yokohama Advan Sport tyres.
This special model showcases what happens when two customisation giants merge talents. Urban recently acquired Heritage Customs and brought their passion into its own Bespoke division.
Powerful Presence and Premium Details
There’s no mistaking this Defender. With its sculpted vented bonnet, carbon fibre accents, and visual carbon fibre mirror caps, it feels bold yet sophisticated. Lower front canards add visual aggression, while Urban’s branding package completes the look.
But this isn’t just about looks, it’s about presence. The extended wheel arches and low stance give the Defender 90 a muscular, confident attitude on any road.
A Cabin That Radiates Custom Comfort
Inside, the transformation continues. The interior is trimmed entirely in Hermes Orange leather, making every inch feel as exclusive as it looks. Recaro front seats provide sport-inspired comfort and support. A Heritage Series dashboard overlay adds bespoke detailing that reflects Urban’s exacting standards.
Performance with Open-Air Appeal
While no engine upgrades were detailed, the Defender 90’s off-road credentials remain. With the factory’s capable four-wheel-drive system and a semi-electric folding roof, the Widetrack Heritage Series Soft-Top offers a truly versatile driving experience, luxury meets rugged practicality.
Whether crawling over rocks or cruising along the coast, this convertible Defender keeps style and performance at the heart of the journey.
Factory-Level Finish and Quality
Every carbon fibre part is designed in-house by Urban’s expert team in the UK. Their ‘OEM+’ philosophy ensures each modification feels like it belongs. The result? Factory-quality execution with a bespoke edge that can’t be missed.
Heritage Customs pioneered the Defender soft-top conversion, spending hours cutting and reinforcing the structure with a custom roll cage. Now, under Urban’s ownership, that craftsmanship lives on, elevated and ready for new markets.
A New Chapter for Urban’s Bespoke Division
This collaboration marks the beginning of a new era for Urban. The acquisition of Heritage Customs opens doors to an even broader range of premium accessories, coachbuilt conversions, and next-level personalisation.
Urban’s founder Simon Dearn describes the Defender as a customer favourite, and this new version adds even more desirability. The soft-top offers something truly unique in today’s custom SUV world.
Summary
The Urban Widetrack Heritage Series Soft-Top brings something completely fresh to the table. It’s a celebration of design, collaboration, and craftsmanship, ready to turn heads from the hills of Goodwood to the streets of London. Urban Automotive has taken the legendary Defender 90 and reimagined it as a luxurious, beach-ready, city-savvy icon.
Disclaimer: Vehicle availability, pricing, and specifications may vary and are subject to change by Urban Automotive.
Source: Urban Automotive
