Urban Automotive USA expansion marks a major step forward for one of the UK’s most exciting luxury car modifiers. With its bold vision, distinct OEM+ design approach, and attention to detail, Urban has now made a decisive move across the Atlantic. A new warehouse in Phoenix, Arizona, is now fully operational, helping the brand bring its signature style and quality to customers throughout North and South America.
Urban Automotive Brings British Precision to the U.S. Market
For over a decade, Urban Automotive has built a loyal following by offering bespoke enhancements and aggressive design upgrades for high-end vehicles. The company’s refined approach has resonated with enthusiasts worldwide, especially in the U.S., where demand has continued to grow. Until recently, Urban served this market through its partnership with Milltek Corp in Tennessee.
Now, with its own dedicated North and South America division, Urban is stepping into a new era, one where shorter delivery times, direct access, and greater reach define the customer journey.
Strategic Growth Backed by The AM Group
This expansion isn’t just about shipping parts faster. It’s a broader strategy driven by Urban’s parent company, The AM Group. By establishing a permanent presence in Phoenix, Urban positions itself closer to its clients and collaborators across the continent.
Group CEO Patrick Meijer emphasized that Urban is evolving from a niche name into a global lifestyle brand. This latest move reflects a growing demand for individuality and craftsmanship that transcends borders.
A Vision Anchored in Craftsmanship
Urban’s joint venture with Daniel Weber brings new energy to the U.S. scene. Weber sees a unique opportunity: “We’re not copying anyone, we’re building something European, refined, and built for a different kind of customer.” With this expansion, Urban is offering a more tailored and timely experience for clients who value standout design and serious presence on the road.
Urban’s Approach: Style Meets Speed
Urban Automotive’s transformation is about more than growth, it’s about speed and precision. With parts and products now stocked in the U.S., wait times are cut dramatically. This improves access and service, ensuring customers and builders alike get what they need without delay.
Luis Carrera, Director of Urban, puts it clearly: “We’re not here to make noise, we’re here to get things done.” That means less distance between the design studio and the customer’s driveway.
The U.S. Market Was Always Meant for Urban
The American market has long embraced bold design and expressive customization. Urban’s blend of British flair and European craftsmanship is a perfect fit. With many U.S.-based celebrities already sporting Urban-modified vehicles, the brand’s next chapter was inevitable.
Now, it’s not just about importing a product, it’s about embedding a brand into a culture that thrives on lifestyle, performance, and authenticity.
Summary
Urban Automotive’s new base in Phoenix marks a confident step into the North and South American markets. With a strategic shift toward direct distribution, refined partnerships, and stronger customer connections, Urban is setting new standards. This move isn’t just about parts, it’s about presence, vision, and a continued commitment to bold design.
Disclaimer: The content provided is for general informational purposes only and does not constitute business, legal, or investment advice.
Source: Urban Automotive
