Maserati proudly returns to the Motor Valley Fest, a prestigious open-air event celebrating automotive excellence. This iconic festival transforms the city of Modena into a hub of motoring passion from June 5 to 8. This year marks a symbolic milestone for the brand. Maserati is commemorating its iconic logo, designed a century ago. The event underscores Maserati’s deep connection with its home city, a bond spanning over 80 years. Enthusiasts can expect an unforgettable experience.
Flagship Models on Display
The festival presents a unique opportunity to admire the new GT2 Stradale in its striking Powder Nude livery. This super sports car will be prominently displayed in Piazza Roma, drawing considerable attention. Furthermore, visitors can see the GranCabrio Folgore at the nearby Motor1 stand. This 100% electric convertible features advanced 800V technology. Its vibrant Orange Devil body color makes a bold statement. Both models symbolize Maserati’s “made in Modena” commitment.
Modena Plant: A Hub of Luxury
The GT2 Stradale, alongside the MC20 and MC20 Cielo, is produced at Maserati’s historic plant in Modena. Production of the GranCabrio and its sibling, the GranTurismo, will also move here in Q4 2025. This transition will establish the Viale Ciro Menotti site as a luxury hub for super sports car manufacturing. The factory itself will welcome enthusiasts. Visitors can book tours on June 7 and 8, journeying through the brand’s past and future. Special promotions will also be available at the Maserati Store.
Events and Historical Tributes
The Motor Valley Fest program includes a variety of engaging experiences. The 4th Moto & Supercars Motor Valley Fest will feature a convoy of impressive vehicles. A parade titled “Mini vs Abarth: the challenge taken back up at the Motor Valley Fest” promises excitement. Additionally, the Classics Pavilion in the Giardini Ducali will showcase vintage Maserati cars. These classic vehicles pay homage to the tradition and craftsmanship that shaped the brand. They highlight Maserati’s enduring legacy.
Maserati’s Racing Heritage
Maserati’s participation in the Motor Valley Fest marks another step in the Year of the Trident celebrations. This anniversary commemorates the logo’s design 100 years ago. The Trident has become a global symbol of the brand’s excellence. This journey leads to the celebration of a century in racing in less than a year. In 1926, the Maserati Tipo 26, the first car to bear the famous emblem, won its class at the Targa Florio. Alfieri Maserati himself was at the wheel.
Engaging Discussions and Brand Values
Maserati’s core values, representing Italian luxury worldwide, will be highlighted in various meetings. Santo Ficili, Maserati CEO, will participate in the Motor Valley Top Table opening conference. Maria Conti, Head of Maserati Corse, will lead a talk on “Racing & Technology: The Evolution of Speed.” Cristiano Bolzoni, Manager of Maserati Classiche, will discuss “Heritage & Classic Cars.” Giovanni Perosino, Head of Maserati Marketing & Communication, will present “The Luxury Experience: Beyond the Product, Inside the Brand.” These discussions offer deep insights into the brand.
Summary
Maserati is prominently featured at the Motor Valley Fest 2025, celebrating the Year of the Trident. The event showcases the new GT2 Stradale and GranCabrio Folgore, emphasizing Maserati’s “made in Modena” ethos and the Modena plant’s role as a luxury production hub. Visitors can enjoy factory tours, classic car displays, and engaging talks. Maserati’s rich racing history and future vision are central to the celebration, offering an immersive experience for all enthusiasts.
Disclaimer: All information provided is for general informational purposes only and does not constitute any form of guarantee or warranty regarding the condition or characteristics of any vehicle.
Source: Maserati
AI Assistance: Gemini
