Toyota Tacoma X-Runner Concept

Toyota will host a walkaround with TV personality, Rutledge Wood, at the 2023 Specialty Equipment Market Association (SEMA) Show on Tuesday, October 31, 2023 at 10:00 a.m. PT. Highlights include new build concepts with a focus on the all-new 2024 Tacoma; the return of Land Cruiser; GR Sportscar Performance and Toyota’s expanding Associated Accessory Products (AAP) Program.

Toyota SEMA Show builds include:

  • “FJ Bruiser”
  • “Retro Cruiser”
  • Tacoma X-Runner Concept
  • “Blue Beetle” Tacoma

Other Toyota showcase vehicles and build concepts at SEMA:

  • Several AAP-equipped show builds including Tundra SR5, 4Runner, Tacoma, Grand Highlander and Sequoia
  • GR Cup Series GR86 racer
  • 45th Anniversary Special Edition GR Supra
  • Circuit Edition GR Corolla
  • Trueno Special Edition GR86
  • The arcade-inspired, “Tacoma TRD Pro Time Attack” IsoDynamic Performance Seat Simulator


  • Toyota TRD Performance Package for Tundra
  • Celebrity Appearances and autograph session at 10:30 a.m. PST, Tuesday 10/31
  • Expanded AAP space to showcase Toyota product accessory offerings
  • A variety of other current and upcoming TRD Pro and Trailhunter trucks
  • Toyota Wireless Trailer Camera System (available on Tundra and Sequoia)


  • Rutledge Wood, auto racing analyst and personality
  • Faye Hadley, television and social channel personality


  • Toyota’s 2023 SEMA Show Exhibit, Central Hall, Booth No. 22200, Las Vegas Convention Center


  • SEMA Show dates/times – 10/31 thru 11/3 9AM -5PM

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