A programme of constant evolution and improvement has kept the segment-defining Toyota RAV4 at the top of its game for almost 30 years. True to its track record of regularly introducing fresh ideas to maintain customer appeal, Toyota has successfully applied its world-leading electrification know-how to deliver hybrid electric and plug-in hybrid electric powertrains, bringing new levels of efficiency while maintaining authentic SUV practicality and performance.
Now it is adding a new, sportier dimension to the RAV4 line-up with the addition of new GR SPORT versions.
Following the successful roll-out of the GR SPORT grades across other model ranges including the Yaris, Yaris Cross, Corolla, C-HR, and Hilux, the RAV4 gains a new styling package and handling tweaks that will resonate with customers who prefer a vehicle with sharper image.
The new grade is available for both the hybrid electric and plug-in hybrid electric versions with intelligent all-wheel drive (AWD-i) and takes its styling inspiration from the multiple world championship-winning success of TOYOTA GAZOO Racing.
The GR SPORT treatment makes a bold style statement with the addition of piano black wheel arch trims, side mouldings and back door garnish. To the front there are more prominent fog light bezels with the same black G-mesh pattern as the grille and new front spoilers – finished in dark silver on the hybrid model and, with a different design appropriate to the powertrain, gunmetal grey on the plug-in hybrid. Discreet GR badging on the front grille and back door signify the sportier grade.
The new RAV4 GR SPORT is the first model to feature alloy wheels finished using a new, ultra-precise line-cutting technique. The 19-inch rims, fitted as standard, have a gloss black finish with fine bright machined pinstripe detailing that adds emphasis to their strong, five-double-spoke design.
The sporty yet sophisticated appearance carries through to the interior where the sports front seats are finished in a tactile, suede-effect upholstery with synthetic leather bolsters – materials that are free from animal products. The headrests are embossed black-on-black with the GR logo, while contrasts are struck with silver stitching on the seats, steering wheel, shift lever and gunmetal trim detailing on the doors and steering wheel. The GR logo is also featured on the floor mats and steering wheel.
The new models come as standard with the new multimedia system with 10.5-inch high-definition display and customisable 12.3-inch driver’s digital combimeter that are key elements in the RAV4 upgrade for the 2023 model year. Similarly, the Toyota T-Mate safety and driver assistance features include the additional functionality of the latest generation Toyota Safety Sense. The package includes the new Emergency Steering Assist system and enhanced Pre-Collision System.
In addition, all GR SPORT models come with power adjustment for the front seats, together with memory settings for the driver’s seat, as well as panoramic view monitor as standard.
The sportier looks are complemented by further improvements to the suspension for the GR SPORT model. The new stiffer springs and shock absorber settings are expected to give the RAV4 GR SPORT a handling boost and offer a more engaging driving experience.
The Toyota RAV4 has the distinction of being the world’s original recreational SUV. Its launch in 1994 created what is today one of the most popular and highly competitive market segments. The RAV4’s lasting success is reflected in cumulative global sales that passed the 10 million mark in 2020, while the RAV4 continues to reign as the world’s best-selling SUV.
In its latest, fifth generation, it continues to define its segment, giving customers a breadth of choice of efficient and electrified powertrains, together with the option of Toyota’s electric intelligent all-wheel drive (AWD-i). As the first model to use Toyota’s GA-K global architecture platform, its low centre of gravity and high body rigidity deliver significantly improved handling, comfort and generous interior space for both passengers and cargo.
The new RAV4 Hybrid GR SPORT and RAV4 Plug-in Hybrid GR SPORT will be available in Europe in Q4 2022.