Toyota is bringing a fresh and daring take on its iconic Land Cruiser to the 2024 SEMA show with the Land Cruiser Rox Concept. Developed by Toyota’s Calty Design Research team, this concept reimagines the latest generation Land Cruiser as an open-air off-road vehicle with an extreme makeover, blending rugged utility with custom flair.
The Land Cruiser Rox stands out with its aggressive redesign, featuring the removal of the C- and D-pillars along with the roof. This bold decision gives it a distinct open-air pickup-like appearance. To maintain the vehicle’s structural integrity, Toyota has installed a custom-built framework that supports the body while allowing an outdoor-centric driving experience. Enhancing the adventurous theme, the concept includes a panoramic soft-top roof, wide fender extensions, and larger off-road wheels wrapped in chunky tires.
In terms of durability, the Land Cruiser Rox doesn’t hold back. It’s equipped with heavy-duty steel front and rear bumpers, reinforced skid plates, and brush guards, all designed to handle tough off-road terrains. The rear features a functional tailgate and spare wheel carrier, allowing easy access to the exposed cargo area. According to Toyota, more than half of the vehicle’s original parts have been replaced with custom components, making this concept a standout.
The Land Cruiser Rox is designed for those who crave an off-road adventure with a completely immersive experience, blending open-air driving with modern off-road technology. Toyota will unveil this concept at the 2024 SEMA show in Las Vegas, with more updates expected as the event approaches.
Source: Toyota
This article was crafted with assistance from Chatgpt
