The Rolls-Royce Ghost redefined by Urban: Introduction
The Rolls-Royce Ghost is the latest luxury vehicle to receive Urban Automotive’s bespoke styling upgrades and specialised carbon fibre design enhancement package.
As one of Urban Automotive’s most hotly anticipated new designs, the exclusive styling programme combines imposing presence and understated elegance, building on the success of the reimagined Rolls-Royce Cullinan launched by Urban in 2022.
Following its official debut at SEMA in October 2023, the Ghost redefined by Urban is available to order from January 2024.
Elegance & aggression
Designed and manufactured in the UK, Urban Automotive’s signature style is applied to the Ghost with a replacement carbon fibre front bumper, visual carbon fibre splitters and a two-piece trim overlay.
The rear exterior styling further underlines the new dynamics of the Ghost with a full-replacement carbon fibre rear bumper and integrated rear diffuser in carbon fibre.
Designed to conform with OE quality standards, Urban Automotive’s enhancements are seamlessly integrated with streamlined carbon fibre to give a factory finish.
More than 40 bespoke components
Urban’s comprehensive range of enhancements consists of over 40 individual components, including lower door sills and a rear lip spoiler in carbon fibre.
The design upgrades are reinforced with a choice of two all-new premium forged Urban Vossen wheels, in 22-inch or 24-inch diameter.
An optional, fully customisable Milltek performance exhaust is also available, unlocking more potential from the Ghost’s powerful V12 engine and providing an elevated soundtrack to match Urban’s visual enhancements.
In-house carbon without compromise
Urban Automotive’s full-replacement carbon fibre products remain a unique proposition within the market, offering unrivalled levels of quality, style and durability.
All carbon fibre items are available in a variety of finishes, offering Urban clients the highest level of bespoke vehicle personalisation.
All items are handcrafted at the company’s Milton Keynes HQ, using state-of-the-art equipment. Each design process begins with a full 3D vehicle scan, working to an industry-leading precision level of 0.03mm.
Designed and manufactured in the UK
All Urban Automotive products are designed by their inhouse team, led by company founder Simon Dearn.
Like all Urban designs, the Ghost styling package follows an ‘OEM+’ philosophy which complements and enhances the original design with added individuality and presence.
This latest offering was heavily influenced by Urban’s styling programme for the Rolls-Royce Cullinan, with a design language that flows across both applications.
All modifications are also designed to work with the factory safety systems and warning devices, with each Urban product subject to a comprehensive research and development process.
Rolls-Royce Ghost by Urban Automotive: Specification
Exterior styling
- Replacement carbon fibre front bumper
- Two-piece front bumper trim overlay in visual carbon fibre
- Integrated daytime running lights
- Front bumper splitter in visual carbon fibre
- Replacement carbon fibre rear bumper
- Integrated rear diffuser in visual carbon fibre
- Milled billet aluminium exhaust finishers
- Lower door sills in visual carbon fibre
- Rear lip spoiler in visual carbon fibre
- Urban Icon rear tailgate badge
Wheels
- Choice of bespoke 22- or 24-inch forged alloy wheels
Optional extras
- Milltek Sport performance exhaust
