Subaru debuts major technology upgrades on the 2026 Subaru Outback, including a 12.1-inch multimedia system and advanced, limited hands-free driving assistance. The SUV also features upgraded EyeSight and the second-generation DriverFocus system, creating the brand’s most connected and capable vehicle to date.
The Subaru Brataroo 9500 Turbo is Travis Pastrana’s latest Gymkhana machine, debuting at SEMA 2025 with 670 hp and active aero. Built by Subaru Motorsports USA and Vermont SportsCar, the Brataroo reimagines the classic BRAT for a new era of airborne stunts.
The Subaru Performance-E STI Concept previews the brand’s all-electric performance future with bold design and dual-motor all-wheel drive. With striking proportions and aggressive aerodynamics, it reimagines the STI legacy for the electric era.
Subaru’s Performance-B STI Concept brings back the spirit of the WRX hatchback with a turbo boxer engine and rally-inspired design. Blending bold styling with classic STI performance cues, this concept hints at a return to Subaru’s performance roots.
Subaru unveils Performance-E and Performance-B STI concepts, Trailseeker, and Wilderness prototypes at Japan Mobility Show 2025. The lineup combines BEV innovation, ICE performance, and adventurous SUVs for Japanese consumers.
The 1958 Subaru 360 marked Subaru’s debut in automotive history, introducing Japan’s first mass-produced kei car with a lightweight design and remarkable efficiency. This compact pioneer helped shape Japan’s post-war mobility and established Subaru as a serious automaker.
The 2004 Subaru Impreza WRX STi embodies rally-bred performance with turbocharged power, all-wheel drive precision, and unmistakable motorsport DNA. Designed for enthusiasts, it channels Subaru’s WRC success into an icon that still inspires performance fans worldwide.
Discover the 2004 Subaru Impreza Sports Wagon, a blend of rally heritage, practicality, and all-weather performance that defined Subaru’s early 2000s spirit. Balancing sporty handling with everyday utility, it remains one of Subaru’s most iconic versatile models.
Subaru Solterra EV models now gain access to over 25,000 Tesla Superchargers across North America via SubaruConnect with Plug & Charge support. Owners of 2026 Solterra EVs enjoy seamless charging and faster convenience through NACS compatibility.
At the Japan Mobility Show 2025, Subaru will unveil two STI concept models and adventure-focused prototypes. The exhibit will present Performance and Adventure Scenes, connecting the brand’s heritage with future innovations.