Tag Archives: Lotus

Group Lotus announces a new Global Brand and PR centre structure has been established. The new centre will be headed up by James Andrew, who has been appointed Chief Brand Read More >> →

Lotus has launched ‘Driving Change’, its new Environmental, Social and Governance (ESG) Charter. Its four core commitments will pave the way for the car maker’s future success as a responsible Read More >> →

Lotus, the iconic British performance car brand, has announced plans to launch into the world of non-fungible tokens (NFTs). NFTs are assets which exist exclusively in the digital world, are Read More >> →

One of the UK’s best-known track experience days, the Lotus Driving Academy (LDA), is relaunching, offering customers the chance to get behind the wheel of the thrilling all-new Lotus Emira. Read More >> →

Lotus has unveiled the all-new Emira GT4 race car on the iconic Hethel test track, with a dynamic demonstration of its thrilling performance. At an exclusive event earlier this week Read More >> →

Lotus has officially opened its new sports car manufacturing facility at Hethel, naming it in honour of the company’s founder and inspiration. The Chapman Production Centre is a world-class centre Read More >> →

Many of the world’s best-known premium and luxury brands, automotive and beyond, have a retail presence in London’s upmarket Mayfair district. Later this year Lotus will join them. The company Read More >> →

The ongoing transformation of the Lotus global retail network continues apace, with showrooms worldwide now upgrading to the brand’s new visual identity. The UK, North America and mainland Europe now Read More >> →

The ongoing transformation of Lotus to a truly global performance car brand has reached its most significant milestone yet. The all-new and all-electric Lotus Eletre is a striking and progressive Read More >> →

The world premiere of the Lotus Eletre takes place tomorrow night – Tuesday 29 March 2022 – and you are invited to join what promises to be another amazing milestone Read More >> →

One of the world’s best-known performance car production facilities – Hethel, the home of Lotus since 1966 – is reopening to the public. Factory tours of the iconic Norfolk site Read More >> →

Introducing Lotus Advanced Performance, a new division of the business dedicated to delivering thrilling bespoke vehicles and world-class customer experiences. It is another significant development in the ongoing transformation of Read More >> →

Lotus and battery cell expert Britishvolt have signed an MoU to collaborate on the research and development of advanced new EV technology. The partnership will focus on the co-development of Read More >> →

From the start of 2022, the Geely design studio in Warwickshire has a new name – the Lotus Tech Creative Centre Limited (LTCC). It is already playing a key role Read More >> →

Lotus has revealed its best annual global retail sales performance since 2011. The outstanding figures prove worldwide excitement about the brand’s transformation is translating into customers buying cars. Retailers sold Read More >> →

Today, Lotus commemorates the last of the Elise, Exige and Evora sports cars. The trio were photographed on site with many of the Lotus team who contributed to the design, Read More >> →

Lotus has released a new film of the Lotus Emira in action, showing the eagerly anticipated V6 First Edition being put through its paces by Gavan Kershaw on the iconic Read More >> →