You’ve invested in a premium vehicle – here are some ways to keep it in top condition, even in blazing heat. As temperatures rise across the GCC region, it’s important to remember that summer poses more problems than sweat and discomfort – it also requires a special regimen of care for your vehicle. If you … Read more
With a sleek, aerodynamic silhouette and connected cabin experience, the Lincoln Star Concept is hinting at the brand’s design language for its future electric vehicles. “This is a shining example of what happens when we combine Lincoln luxury with flexible electrical architecture to create unimaginable experiences for customers,” said Jim Farley, president and CEO, Ford … Read more
The Lincoln Motor Company, in late 2017, announced it was discontinuing its ‘MK’ model naming strategy in favour of actual names – a move that sent tremors through the motoring world but one that has since imbued the Lincoln brand with a sharp focus on customer experience. While other manufacturers continue to use alphanumeric nomenclature … Read more
Lincoln Middle East continues its impressive sales pace through 2021, with the luxury brand having had its best year-to-date since 2015. In July, new Lincoln sales increased by 41% compared to the same period last year, with August and September experiencing a 40% and 31% increase, respectively. Sami Malkawi, Managing Director, Lincoln Middle East says the … Read more
Lincoln debuted its first locally-produced sedan – the all-new Lincoln Zephyr – in China at 2021 Auto Guangzhou. The highly anticipated Zephyr highlights the future direction of Lincoln’s design and intelligent technology, and is expected to contribute to Lincoln’s growth in China. “For nearly a century, Lincoln has been redefining luxury with stunning design, advanced … Read more
The Lincoln Motor Company will be celebrating its 100th anniversary in 2022 and continues to set new standards in the luxury vehicle sector across some of the most competitive regions in the world. With a newly honed and refined four-model range of exceptional SUVs, Lincoln’s more focussed recent approach has reaped huge dividends for the … Read more
Lincoln, is amongst the longest established US automotive brands, with a history as rich as it is extensive, helping to propel continuous new sales records across the Middle East and beyond. Yet for all the familiarity this aspirational brand deservedly enjoys, there is a wealth of fascinating, little-known Lincoln facts – information that helps paint … Read more
Lincoln once again takes home the top spot in this year’s AutoPacific Vehicle Satisfaction Survey – awarded the Top Premium Brand for the second year in a row. AutoPacific publishes a wide variety of syndicated studies in the automotive industry, objectively measuring owner satisfaction with 36 individual attributes ranging from driving performance and features usability … Read more
Lincoln continues its growth in the Middle East market, despite continued challenges posed by global conditions, having posted remarkable sales figures for the first part of 2021. During H1 of this year, the brand increased sales by a staggering 54 per cent compared to the same period in 2020 – its most significant H1 growth … Read more
Heads turn at the sight of a Lincoln Navigator with its unmistakable, commanding presence and elegant design. And with the debut of the new 2022 Navigator, Lincoln is elevating first-class travel yet again with the introduction of more effortless technologies. “The confident, new look of Navigator and the introduction of advanced features such as Lincoln … Read more