“Father made the most popular car in the world. I want to make the best car in the world.” With those words, Edsel Ford, President of the Lincoln Motor Company, stated its operating mission. In October of 1939, the Lincoln Zephyr Continental was introduced and in many ways fulfilled Edsel’s statement. The Continental was an … Read more
The new Lincoln Navigator brings a range of unique, intuitive technologies to the Middle East, helping to safeguard the safety and well-being of drivers and passengers. Already one of the region’s most popular large SUVs, the latest Navigator does more than offer outstanding infotainment, comfort, and performance. It also packs in a suite of advanced … Read more
The new Lincoln Navigator brings a range of unique, intuitive technologies to the Middle East, accentuating safety, comfort, entertainment, and the driving experience of drivers and passengers. Already one of the region’s most popular large SUVs, the latest Navigator packs in a suite of advanced technologies that make the driving experience both safer and smoother. … Read more
The new 2023 Lincoln Corsair makes its debut with segment-first features, including available Lincoln ActiveGlide 1.2 hands-free features for speeds up to 80 mph, delivering an even more intuitive and effortless experience. With the addition of Lincoln ActiveGlide, Lincoln clients will enjoy even more capability and functionality in the new Corsair. “Corsair is artistically crafted … Read more
With a nod to the past while looking toward the future, Lincoln reveals its vision for mobility with the debut of the Lincoln Model L100 Concept. Debuting at 2022 Pebble Beach Concours d’Elegance, where Lincoln is the featured marque as part of the brand’s 100th anniversary, the Model L100 Concept pushes the boundaries of Lincoln’s … Read more
The new Lincoln Navigator has arrived in the Middle East, blending an updated exterior, refreshed infotainment system, and stylish new interior options. With its spacious interior, confident exterior, advanced technologies, and unmatched comfort for both driver and passengers, the Navigator is one of the Middle East’s most popular large-size luxury SUVs. The Navigator’s exterior has … Read more
You’ve invested in a premium vehicle – here are some ways to keep it in top condition, even in blazing heat. As temperatures rise across the GCC region, it’s important to remember that summer poses more problems than sweat and discomfort – it also requires a special regimen of care for your vehicle. If you … Read more
With a sleek, aerodynamic silhouette and connected cabin experience, the Lincoln Star Concept is hinting at the brand’s design language for its future electric vehicles. “This is a shining example of what happens when we combine Lincoln luxury with flexible electrical architecture to create unimaginable experiences for customers,” said Jim Farley, president and CEO, Ford … Read more
The Lincoln Motor Company, in late 2017, announced it was discontinuing its ‘MK’ model naming strategy in favour of actual names – a move that sent tremors through the motoring world but one that has since imbued the Lincoln brand with a sharp focus on customer experience. While other manufacturers continue to use alphanumeric nomenclature … Read more
Lincoln Middle East continues its impressive sales pace through 2021, with the luxury brand having had its best year-to-date since 2015. In July, new Lincoln sales increased by 41% compared to the same period last year, with August and September experiencing a 40% and 31% increase, respectively. Sami Malkawi, Managing Director, Lincoln Middle East says the … Read more