Genesis, the luxury automotive brand, has taken a bold step into the world of motorsport with the launch of Genesis Magma Racing. This exciting new venture aims to showcase the brand’s commitment to innovation, performance, and athletic elegance. A Powerful Debut The heart of Genesis Magma Racing is the GMR-001 Hypercar, a stunning prototype designed … Read more
Genesis has unveiled the newly redesigned 2026 GV70 and Electrified GV70 SUVs at an exclusive event in Los Angeles on November 19. Set to hit North American retailers in the first half of 2025, these updated models are dual-sourced from production facilities in Montgomery, Alabama, and Ulsan, Korea. Alongside the reveal, Genesis announced the addition … Read more
Genesis has once again redefined luxury with the introduction of the GV80 Black and GV80 Coupe Black, unveiling a sophisticated all-black aesthetic that exudes elegance from every angle. This marks the second release in the Genesis Black series, following the highly successful launch of the G90 Black earlier this year. Building upon its signature design … Read more
Genesis has emerged victorious at the prestigious Goodwood Festival of Speed, claiming top honors in the 4-seater production car category with its impressive GV60 Magma Concept. Not only did the GV60 Magma Concept secure a commanding win in its category, but it also achieved a remarkable 16th place overall in the weekend’s challenging Shootout event. … Read more
The Genesis GV60 Magma Concept will make its global dynamic debut today at the 2024 Goodwood Festival of Speed, marking the first time that a Magma model is shown in action since the high-performance program officially launched in March. The dynamic debut, led by Genesis brand partner and racing legend Jacky Ickx on the Goodwood … Read more
Today at the Busan International Mobility Show 2024 (BIMOS), Genesis introduced the Genesis X Gran Racer Vision Gran Turismo (VGT) Concept, marking a significant leap into the world of high-performance luxury mobility. This unveiling also marked the debut of the Genesis Electrified G80 in Korea, following its global premiere at Auto China 2024, alongside the … Read more
Genesis has announced the U.S. pricing for its highly anticipated 2025 GV80 Coupe, a vehicle that combines the practicality of an SUV with the dynamism of a coupe. Starting at $79,950, the GV80 Coupe is designed to deliver exceptional performance and emotional appeal, reinforcing Genesis’ commitment to innovative and stylish vehicles. “The highly anticipated 2025 … Read more
Genesis Motor Switzerland showcased the X Gran Berlinetta Tribute Concept in honor of the prestigious career of racing legend and Genesis Brand Partner, Jacky Ickx. The X Gran Berlinetta Tribute Concept was born from the X Gran Berlinetta Concept, a design study which embodies Genesis’ passion for motorsports, and which was first unveiled in Barcelona … Read more
The Magma program adds a new dimension to Genesis, marking the brand’s expansion into the realm of high-performance vehicles. Genesis ultimately aims to develop a high-performance Magma model for each production vehicle in the existing lineup, maximizing both aesthetics and performance. Revealed for the first time today, the GV60 Magma Concept will be among the … Read more
As the brand’s first full-size electric SUV concept, the Genesis Neolun Concept embodies the ultimate Genesis hospitality behind the wheel with an array of state-of-the-art technological features. The name “Neolun” is derived from the Greek “neo,” or new, and the Latin “luna,” which means moon. Together, it encapsulates Genesis’ technological innovation that exceeds conventional standards … Read more