To mark the arrival of the 2021 all-new F-150 in the Middle East, Ford Direct Markets joined forces with its existing band of loyal F-150 clubs and owners to kick off its ‘Make Way For The Beast’ campaign. The campaign’s kick-off film entitled ‘Make way for the Beast’, was shot at the Al Qudra desert … Read more
Of all water on the planet, only about one per cent is easily accessible fresh surface water available for consumption by the almost eight billion humans that inhabit it. Approximately 97 per cent is salt water, while the majority of remaining fresh water is frozen in ice caps and glaciers, or difficult to access ground … Read more
After years of anticipation, Bronco is back! And true to its outdoor lifestyle roots, Bronco reemerges as an off-road vehicle with standard 4×4 capability with go-anywhere, anytime capability and confidence. The all-new Bronco arrives in the Middle East this summer and is designed to deliver authentic 4×4 off-road mobility, retro-inspired style and smart technology such as the … Read more
Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), today unleashed the ultimate “Bundle of Snakes” with the launch of its 2021 model year cars based on the Ford Mustang. To celebrate the 98th anniversary of founder Carroll Shelby’s birth, only 98 each of the Shelby GT, Shelby GT500SE and mighty Shelby … Read more
Ford revealed the all-new Ford Focus ST – developed by Ford Performance to deliver nimble hot-hatchback thrills in a stylish, comfortable and practical family car. The all-new Ford Focus ST builds on the class-leading driving dynamics of the fourth generation Focus in five-door and wagon body styles. Ford’s new C2 architecture is enhanced with unique … Read more
Ford, America’s truck leader for 44 consecutive years, is rolling out smart and stylish upgrades for the 2022 F-Series Super Duty as it continues to offer the highest available payload, and max conventional and fifth-wheel towing. “Super Duty customers aren’t just working harder these days, they are also working smarter,” said Todd Eckert, Ford Truck … Read more
For the first time in 55 years, Ford is expanding the Mustang family, bringing the famous pony into the electric age with Ford Mustang Mach-E, an all-new, all-electric SUV born of the same all-American ideals that inspired the best-selling sports coupe in the world. Ever since the original Mustang took the world by storm in … Read more
When the Ford EcoSport was launched more than a decade ago, Ford wanted it to be both efficient in terms of performance and infused with the company’s efficient design DNA. The EcoSport’s design also had to appeal to people around the world. From New York to Casablanca and Dubai, the EcoSport’s exterior design had to … Read more
Ford Explorer, America’s all-time best-selling SUV1, adds the first-ever King Ranch edition to its stable, giving midsize SUV customers an all-new rugged, premium appearance with the uncompromising quality, craftsmanship and authenticity of the iconic Texas ranch. “In 1853, Captain Richard King bootstrapped the King Ranch in the harsh landscape of southern Texas until it became … Read more
Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), has unveiled the new 2021 Shelby F-250 Super Baja, a truck built for both daily and off-road adventure. By combining Ford’s incredible 6.7-liter Power Stroke® turbo diesel churning out 1,050 lb.-ft. of torque with a Shelby tuned advanced off-road suspension system, the three-quarter … Read more