Performance has been part of Buick’s DNA since its earliest days, when stripped-down chassis and powerful Buick engines pushed the pioneers of motorsports to victory. Racing success helped forge the brand’s reputation for durability. Now, more than a century later, that legacy of performance complements the refinement for which Buick has always been known. Here’s … Read more
The Buick Gran Sport name was first introduced on the 1965 Skylark as a competitor to the Pontiac GTO. The first Gran Sport had a Wildcat 325 horsepower 401 cid “nailhead” V8 and was known as a “gentleman’s Hot Rod”. At the of the muscle car wars, torque was king and no competitor could dethrone … Read more
Buick revealed the 2024 Encore GX, elevating the small SUV segment. The Encore GX is the first vehicle in North America to adopt the brand’s new tri-shield logo, as well as the new face of Buick through its front-end styling. Sporting revitalized exterior design and a new tech-centric interior, the Encore GX is a modern, … Read more
Buick today announced that it will soon introduce the all-electric Electra E5, the brand’s first production vehicle developed on the Ultium platform in China. The large five-seat midsize electric SUV was developed based on the insights of mainstream Chinese consumers and their preferences for premium, high-quality electric mobility. It incorporates Buick’s all-new EV design, offering … Read more
Buick today launched the all-new Envista, a high-spirited urban compact SUV tailored for the progressive young generation and modern families in China. It is joining the Buick portfolio in one of the largest and most popular segments. Developed on GM’s new-generation compact SUV platform, the Envista embodies Buick’s new global design language. It comes equipped … Read more
Buick launched its refreshed GL8 MPV family, headlined by a larger and more expressive grille and additional variants with upgraded comfort features and premium amenities. The refreshed portfolio strengthens the GL8’s unmatched presence in China’s premium MPV segment. It elevates the driving and riding experience to be more luxurious, comfortable and intelligent while meeting customers’ … Read more
Buick opened a significant new chapter in its development in China today with the local introduction of its all-new brand identity, signifying its accelerated transformation toward an electric future and long-term commitment to China. The reveal of the new Buick badge at a virtual livestreamed event in China was accompanied by the debut of the … Read more
With a sleek, dynamic and expressive appearance, the Buick Electra-X concept SUV unveiled in China brings Buick’s all-new design language to life and projects the brand’s vision for an electric and intelligent future. Developed by GM’s PATAC engineering and design team in Shanghai, backed by the global resources of General Motors, the Electra-X previews the … Read more
Buick unveiled the Wildcat EV concept – an expressive vision of the brand’s new design direction as it transitions to an all-electric future. The Wildcat was developed to convey the all-new design language that will influence Buick production models for the foreseeable future. Buick’s new tri-shield logo, mounted prominently on the body front and rear, … Read more
With a modern, expressive design and premium, intuitive technology, the Buick Enclave joins the redesigned Envision and new Encore GX in offering everything today’s SUV customers want: performance, design, driver-assistance technologies, connectivity, and passenger and cargo versatility. The Buick Enclave’s unique personas, such as the Avenir trim – Buick’s ultimate expression of refinement – and … Read more