The creation of the industry’s first concept car was the work of Harley Earl and his organization now known as GM Design. Built on a 1937 Buick chassis, Earl sought to combine his vision of the automobile with new technologies and features to create a benchmark for future designs. Features like hidden headlights, flush door … Read more
Introduced to mark Buick’s 50th anniversary, the Buick Skylark (first use of the name for a production vehicle) on one of three specialty convertibles produced in 1953 by General Motors; the other two were the Oldsmobile Fiesta and the Cadillac Eldorado. All three were limited production vehicles promoting General Motors’ design leadership. Of the three, … Read more
The Special was first introduced for the 1961 model year as a compact car. In 1962, the model lineup was expanded to include a convertible model for each of the Buick Special series. Standard equipment included dual sun visors, front door armrests, cigar lighter, electric windshield wipers directional signals, heater/defroster and outside rearview mirror. New … Read more
The Electra 225 was a full-size vehicle that came in five different body styles including a two-door sport coupe, sedan, and a convertible. Nearly 70,000 Electra 225 models were produced for 1964. The front fenders had four traditional ventiports. It had a heavy die-cast grille, wide full-length lower body moldings, and deck cove inserts. On … Read more
Buick provided a glimpse of the upcoming new 2024 Envision, which introduces a refreshed design inside and out, and will bring Super Cruise to the brand. For the first time, Buick drivers will have the option to experience Super Cruise, the industry’s first true hands-free driver assistance system, compatible on more than 400,000 miles of … Read more
Buick revealed the 2024 Envista, a new nameplate designed to rethink what a premium vehicle can be in a white space of the small SUV segment. The Envista offers the cargo space and utility of an SUV, packaged inside sporty and sleek proportions typically found in a sedan. “Buick helped define the small SUV segment … Read more
Buick today launched the greatly anticipated Electra E5 in China, beginning a new era for the brand’s electric vehicle offensive in the world’s most dynamic EV market. The all-new large five-seat electric SUV is the first of a new generation of Buick EVs developed on the Ultium platform for China. Featuring Buick’s all-new PURE design … Read more
The Buick Riviera is a personal luxury car that was marketed by Buick from 1963 to 1999, with the exception of the 1994 model year. As General Motors’ first entry into the personal luxury car market segment, the Riviera was highly praised by automotive journalists upon its high-profile debut. It was a ground-up design on … Read more
The choice of the Buick Regal GS to endure the test of time and become an automotive classic places the new sport sedan in the company of bygone Buick classics. Hagerty Insurance, the classic car insurance firm, placed the Regal GS on its “2012 Hot List” for mass-market vehicles with a suggested retail price below $100,000. The company thinks … Read more
Performance has been part of Buick’s DNA since its earliest days, when stripped-down chassis and powerful Buick engines pushed the pioneers of motorsports to victory. Racing success helped forge the brand’s reputation for durability. Now, more than a century later, that legacy of performance complements the refinement for which Buick has always been known. Here’s … Read more