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From the first generation RS 6 to the current one: Stephan Reil was there from the start and had a lot of influence on the development of the high-performance Audi. A graduate engineer, he became Division Head for Vehicle Customization at quattro GmbH (now Audi Sport GmbH) in 1996. In 1998, he took over as … Read more
The Audi Group is presenting a solid balance sheet for the first half of 2022. Due to the ongoing semiconductor crisis and COVID-19-related lockdowns in China, Audi could not meet the high demand for its core brand vehicles. Despite this, the Audi Group’s revenues increased by two percent to €29.9 billion, and its operating profit … Read more
Even more than before, Audi is putting customers front and center at its dealerships: with a completely new, inviting, and progressive showroom architecture, interactive digital elements, and employees to spark enthusiasm for new technologies. The Audi Progressive Retail concept provides space for customers to experience Audi products and the Audi brand in an emotional and … Read more
One car has been exciting Audi Sport GmbH and a worldwide fanbase like no other for 20 years: across four generations, the Audi RS 6 has set the tone for high-performance station wagons with impressive performance and outstanding everyday usability. It owes the success of its underlying concept from 2002 to its double-charged engine and … Read more
Audi and Netflix collaborate on The Gray Man to bring the world of Sierra Six (Ryan Gosling) to fans around the world. As the film’s official automotive brand, four Audi vehicles will be featured including the all electric Audi RS e-tron GT1 and Audi Q4 Sportback e-tron, as well as the Audi RS 7 Sportback2 … Read more
The RS 7 exclusive edition joins the Audi Sport portfolio featuring tailored design cues and standout performance. Limited to 23 units, the RS 7 exclusive edition is characterized by refined design elements on both the exterior and interior while maintaining the visceral performance capabilities of any Audi Sport product. Exclusive performance Powering the RS 7 … Read more
As Audi’s trademark, the four interlocking rings symbolize the June 29, 1932 merger of four previously independent automobile manufacturers: Audi, DKW, Horch, and Wanderer. They are the roots of today’s AUDI AG. On June 29, 1932, on the initiative of the State Bank of Saxony, the former Audiwerke AG, Horchwerke AG, and Zschopauer Motorenwerke J. … Read more
Right from the start, Audi never had the slightest doubt that quattro was perfectly suited to motorsport. Audi entered the World Rally Championship in 1981 and was exceedingly successful. Then race cars equipped with permanent all-wheel drive dominated every circuit racing competition they entered. The successes: 1988 in the North American TransAm series with the … Read more
A second life for electric car batteries: The German–Indian start-up Nunam is bringing three electric rickshaws to the roads of India. They are powered by used batteries taken from test vehicles in the Audi e-tron test fleet. The aim of the project is to explore how modules made with high-voltage batteries can be reused after their car … Read more
“AHEAD – Stories of Transformation” – this is the name of the current exhibition at Volkswagen Group’s representative office in Berlin. In it, the Group stages its transformation as a journey through the model history of its brands, spinning out the story to today, with the automotive industry undergoing its greatest transformation to date. Audi … Read more