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Audi enters the premier class of motorsport. From 2026, the premium brand will compete in the FIA Formula 1 World Championship with a specially developed power unit. The project will be based at Audi Sport’s facility in Neuburg near Ingolstadt. This is the first time in more than a decade that a Formula 1 power … Read more
Audi Middle East has collaborated with the Museum of the Future to present its fourth concept model, the Audi e-tron Vision Gran Turismo, which will be seen for the first time in the region at the museum’s ‘Tomorrow, Today’ exhibition. Originally developed exclusively for virtual races on PlayStation 4, Audi has made the car a reality, … Read more
Audi activesphere concept – this is the name of the fourth model in the family of concept cars that Audi has been introducing since August 2021. Not only do they all have electric drives, but they’re also designed to be capable of automated driving. This technical layout gives rise to entirely new designs, especially of … Read more
Modernized, electrified, and inspired by the iconic design of the 1985 Audi Sport quattro S1, the S1 e-tron quattro Hoonitron will be revealed in North America for the first time at the Rolex Monterey Motorsports Reunion hosted at Laguna Seca during Monterey Car Week Aug. 17 – Aug. 21. The one-of-a-kind vehicle was developed exclusively … Read more
From the first generation RS 6 to the current one: Stephan Reil was there from the start and had a lot of influence on the development of the high-performance Audi. A graduate engineer, he became Division Head for Vehicle Customization at quattro GmbH (now Audi Sport GmbH) in 1996. In 1998, he took over as … Read more
The Audi Group is presenting a solid balance sheet for the first half of 2022. Due to the ongoing semiconductor crisis and COVID-19-related lockdowns in China, Audi could not meet the high demand for its core brand vehicles. Despite this, the Audi Group’s revenues increased by two percent to €29.9 billion, and its operating profit … Read more
Even more than before, Audi is putting customers front and center at its dealerships: with a completely new, inviting, and progressive showroom architecture, interactive digital elements, and employees to spark enthusiasm for new technologies. The Audi Progressive Retail concept provides space for customers to experience Audi products and the Audi brand in an emotional and … Read more
One car has been exciting Audi Sport GmbH and a worldwide fanbase like no other for 20 years: across four generations, the Audi RS 6 has set the tone for high-performance station wagons with impressive performance and outstanding everyday usability. It owes the success of its underlying concept from 2002 to its double-charged engine and … Read more
Audi and Netflix collaborate on The Gray Man to bring the world of Sierra Six (Ryan Gosling) to fans around the world. As the film’s official automotive brand, four Audi vehicles will be featured including the all electric Audi RS e-tron GT1 and Audi Q4 Sportback e-tron, as well as the Audi RS 7 Sportback2 … Read more
The RS 7 exclusive edition joins the Audi Sport portfolio featuring tailored design cues and standout performance. Limited to 23 units, the RS 7 exclusive edition is characterized by refined design elements on both the exterior and interior while maintaining the visceral performance capabilities of any Audi Sport product. Exclusive performance Powering the RS 7 … Read more