Handling The Norwegian Winter With Audi E-Tron

How does an electric car work in the Nordic cold? A Norwegian family who has driven the Audi e-tron since 2019 shares their experiences. Alongside explanations from Audi’s own technicians, this will give you the best insight into how the Audi e-tron performs in a cold climate and on icy roads. “We wanted to drive … Read more

Next Challenge For The Audi RS Q E-Tron In Abu Dhabi

After its debut with four stage victories at the Dakar Rally in January, the Audi RS Q e-tron is facing its next challenge: From March 6 to 10, the innovative desert prototype with electric drivetrain, a high-voltage battery and the highly efficient energy converter will contest the Abu Dhabi Desert Challenge. Team Audi Sport is … Read more

New Production Site For Audi Electric Models In China

Audi is consistently focusing on the electrification of its model range in China as well. With the Audi-FAW NEV Company Ltd., Audi is setting the course for expanding the local e-product portfolio, building a new plant for fully electric Audi models using the Premium Platform Electric (PPE). In recent months, the company jointly founded by … Read more

Ken Block Thrilled With The Audi RS Q E-Tron

This was a car swap of a very special kind: with Mattias Ekström as the instructor in the co-driver’s seat, Ken Block tested the Audi RS Q e-tron with start number 224 on snow and ice. The outing during the GP Ice Race in Zell am See (Austria) was the spectacular prototype’s first appearance after … Read more

Solar Lighting For Brazil: Audi Supporting Remote Villages In The Amazon Region

The Audi Environmental Foundation and Audi do Brasil are jointly supporting the NGO Litro de Luz Brasil, which is supplying solar lighting to three villages in the Amazon region without a reliable connection to the power grid. The primary objective is to enhance education and safety in the villages. The initiative is equipping common areas … Read more

Audi Exceeds 2021 CO2 Fleet Targets For Europe

Based on preliminary figures, Audi exceeded its fleet-wide CO2 emission targets for the European Union as well as Norway and Iceland in 2021. With a value of 122 g/km, the company fell well short of the legally required target value of 129 g/km. As a result, the brand made a positive contribution to the Volkswagen … Read more

All-New Audi RS3 Makes Regional Preview At Week-Long Audi Sport Spectacle In Dubai

Audi Middle East, along with its partner in Dubai and the Norther Emirates, Al Nabooda Automobiles, showcased their latest premium sports car, the all-new Audi RS3 exclusively in Dubai, two months ahead of its official market introduction. The legendary five-cylinder was on display at popular cars and coffee stop, Flat 12 Café, in an experience … Read more

New Matte Colors For Audi TT, TTS, TT RS, Q3, And RS Q3

In addition to Python Yellow for the TT RS3/4 and the exclusive Dew Silver for the RS Q31/2, Daytona Gray and Florett Silver complement the new matte-finish color palette, which Audi now offers for other models besides its top-of-the-line sports vehicles. Even TT and Q3 series base models are now available in these new matte … Read more

Audi Accelerates Transformation With A Strong 2021 For Fully Electric Vehicles

Despite the worldwide semiconductor shortage, Audi is still setting a fast pace on its path to the sustainable premium mobility of the future. That is evident in fully electric car deliveries in the past year, which increased by 57.5 percent over the previous year. Additionally, Audi more than doubled its product portfolio of fully electric … Read more

Half-Time Results At The Dakar Rally: Three Audi RS Q E-Tron Prove Innovative Strength

Six podium finishes in the daily results, reliably working electric drive systems, full competitiveness on debut and fascination with e-mobility at the world’s toughest rally: Audi already puts an exclamation mark on the first half of the Dakar Rally with its innovative strength. “What I have seen from our team up to the rest day … Read more

Audi RS 3 LMS Again “TCR Model Of The Year”

Audi RS 3 LMS Again “TCR Model Of The Year”

For the second time after 2018, the Audi RS 3 LMS has won the “TCR Model of the Year” title. Promoter WSC, which launched the TCR category in 2015 and licenses it, thus rewards the world’s most successful touring car from 14 manufacturers. For Audi Sport customer racing, the model has been a successful basis … Read more

Audi RS Q E-Tron Ahead Of Its First Dakar Rally

Curtain up for a new chapter: The new Audi RS Q e-tron will contest its first Dakar Rally from January 1 to 14, 2022. For Audi as the inventor of quattro, TFSI, ultra, e-tron and many other future technologies in motorsport, this marks the beginning of a new era in cross-country rallying. “The Dakar Rally … Read more

7 In 10 UAE Residents Intend To Purchase A Car In 2022

Over 70% of consumers in the UAE intend to purchase a new car in the next 12 months, according to a survey commissioned by Audi Abu Dhabi. The YouGov survey of 1,000 UAE residents explored intent to purchase new and used cars in 2022 and how the consumer sentiment towards car purchase has changed amidst … Read more

Audi R8 Spyder

The Audi R8 V10 Coupe and Spyder return in 2020 featuring sharpened design and enhanced performance – with all R8 models now achieving a top track speed of at least 200 mph. The updated front bumper includes a new honeycomb grille with R8 badge, front spoiler lip, and lateral air intakes. The updated rear bumper … Read more

Audi R8 Coupe

Updated Audi R8 model line delivers a fresh exterior design. The updated front bumper includes a honeycomb grille with R8 badge, front spoiler lip, and lateral air intakes. The updated rear bumper continues with honeycomb air outlets, oval exhaust pipes, and a new rear diffuser. The headlights have also been darkened, and the rocker panel … Read more

Audi Abu Dhabi Welcomes The New Audi Q5 And All-New Audi Q5 Sportback To Its Line-Up

Audi Abu Dhabi announces the arrival of the new Audi Q5 and all-new Q5 Sportback to showrooms across Abu Dhabi and Al Ain. Starting from AED 216K, the models offer spontaneous, dynamic acceleration and agile handling. The go-anywhere, do-anything quattro drive with ultra-technology monitors driving conditions and distributes the drive force among the wheels. This … Read more

This is Ken Block’s Audi S1 Hoonitron

It instantly brings back memories of the legendary Audi Sport quattro S1 with which the four rings used to charge to the summit in the famous Pikes Peak Hill Climb event, aka the “Race To The Clouds:” Audi is presenting the Audi S1 e-tron quattro Hoonitron that has been exclusively and uniquely developed for American … Read more

How Audi Uses Artificial Intelligence In Production

A pilot project being conducted at Audi’s Neckarsulm site is using artificial intelligence to control the quality of spot welds in high-volume production. The solution is being advanced together with Siemens and Amazon Web Services as part of the Volkswagen Group’s Industrial Cloud, and is set to be rolled out at other locations. Around 5,300 … Read more