The new SEAT Ibiza and SEAT Arona models have officially entered production at the Martorell facility in Barcelona. This significant step means the first units will arrive on the market shortly, starting in January 2026. Designed, developed, and produced entirely in-house, these refreshed models continue raising the bar in their segments. They showcase updated interiors, vibrant design, and advanced safety technology.
Martorell’s Strategic Transformation
The start of this production run is a critical milestone for the Martorell factory. Markus Haupt, CEO of SEAT & CUPRA, highlighted the plant’s strategic evolution. Martorell is advancing toward becoming a flexible, multi-brand facility. This transformation equips the plant with necessary technologies for future customer needs.
Enhancing Production Efficiency
Jose Arreche, Director of the SEAT & CUPRA plants, reinforced the importance of this moment. This milestone reflects the team’s extraordinary effort to ensure the cars launch on time. Simultaneously, SEAT has refined its production processes. This guarantees higher precision and efficiency, maintaining the highest quality standards.
A Renewed Product Offering
The arrival of the new SEAT Ibiza and SEAT Arona versions expands the brand’s current lineup. SEAT is committed to giving customers a wider range of competitive options. The brand plans to renew its entire lineup with electrified options by 2028. This strategy starts with mild-hybrid versions of the Ibiza and Arona in 2027.
Design and Value Proposition
Both the SEAT Ibiza and SEAT Arona Production models take a noticeable step forward. This improvement relies on three core areas: a refreshed exterior aesthetic, a refined interior space, and a stronger overall value proposition. These updates ensure the models remain relevant and connected with their urban audience.
Legacy of the Ibiza Icon
The SEAT Ibiza holds an iconic status within the brand’s history. Since its debut in 1984, the model has sold over six million units across five generations. It has constantly evolved, projecting a creative, youthful spirit. The Ibiza is a vehicle that has grown and kept pace with its customers’ lives.
Arona: The Urban SUV Success
Meanwhile, the SEAT Arona has achieved substantial success since its 2017 launch. With over 750,000 units sold, it perfectly suits dynamic, youthful urban drivers. Its compact dimensions, spacious interior, and impressive agility make it versatile. The Arona is ready to tackle challenges both within and outside the city limits.
SEAT Ibiza and Arona Production: Technology and Power
Both models are equipped with a choice of efficient TSI engines. These engines ensure competitive performance and fuel economy. The vehicles feature enhanced standard equipment packages. They also integrate advanced safety features for better occupant protection.
Future Outlook and Availability
SEAT remains strongly committed to its global dealership network and customer base. The brand operates over 1,400 sales points worldwide. The new SEAT Ibiza and Arona are now available to view in car configurators. Key launch markets include the UK, Spain, Germany, France, and Italy.
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Source: Seat
