Rolls-Royce Motor Cars is set to make a stunning return to the prestigious Goodwood Revival 2024, with a rare coachbuilt Silver Cloud III as the centerpiece of its showcase. Taking place from September 6-8, this year’s Revival holds special significance, as Rolls-Royce celebrates its 120th anniversary.
A Tribute to Automotive Heritage
The Goodwood Revival is renowned for its nostalgic celebration of the golden age of motoring, fashion, and culture, spanning the 1940s to the 1960s. Among the highlights of Rolls-Royce’s participation is the meticulous recreation of its 1964 Berkeley Square showroom at March Motor Works. This iconic London location, a stone’s throw from Charles Rolls’ birthplace in Mayfair, was a hub for luxury car enthusiasts, showcasing Rolls-Royce’s most prestigious models.
The Rare Silver Cloud III
Taking center stage at this faithful replica of the historic showroom is a beautifully preserved Rolls-Royce Silver Cloud III, a testament to the brand’s legacy of elegance and craftsmanship. Built on the Silver Cloud III chassis by the legendary Mulliner Park Ward, this particular example is believed to be one of only 100 fixed-head coupés (FHC) ever produced.
The car is finished in a striking Brewster Green with an opulent Claret Red leather interior, radiating timeless sophistication. Under the bonnet lies a hand-built 6.2-liter naturally aspirated V8 engine, delivering 210bhp to the rear wheels via a smooth four-speed automatic transmission— a powertrain that defined an era of refined performance.
Rolls-Royce’s Last Owner-Driven Masterpiece
The Silver Cloud III holds special historical significance as one of the last predominantly owner-driven Rolls-Royces available as a rolling chassis. This allowed clients to commission fully bespoke bodywork from distinguished coachbuilders like Mulliner Park Ward, offering an unparalleled level of personalization.
While the Phantom VI remained in limited production as a separate chassis until 1993, it was primarily designed for chauffeur-driven limousines, making the Silver Cloud III a true milestone for owner-driven luxury.
Rolls-Royce at Goodwood: A Modern Revival
Rolls-Royce’s participation in the Goodwood Revival is a fitting tribute to its rich heritage. Andrew Ball, Head of Corporate Relations & Heritage at Rolls-Royce, encapsulates the brand’s excitement:
“Goodwood Revival is a wonderfully eccentric, nostalgic, and glamorous celebration of the cars, fashions, and culture of the 1940s, 50s, and 60s. During this period, Rolls-Royce produced some of the most memorable models in its long history, including the Silver Cloud III we are displaying in the March Motor Works this year. It’s a rare and beautiful example of the coachbuilder’s art from a time when Rolls-Royce offered its clients a Coachbuild option alongside its standard models – a service that’s enjoyed its own revival at the Home of Rolls-Royce at Goodwood in the modern era.”
With this rare Silver Cloud III at the heart of its Goodwood display, Rolls-Royce continues to honor its past while embracing the future of bespoke luxury.
Source: Rolls-Royce
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