With its ‘Driven by Dreams’ tag line, a custom-built 100-square-metre mobile museum has visited the Palace of Parliament in Romania, set up camp at a drive-in cinema in Zagreb, Croatia, attended the ‘Fuori Concorso’ on the shores of Lake Como in Italy, visited the famous Hockenheimring race track in Germany and further destinations, before eventually making its final stop at Icons of Porsche at the Dubai Design District on November 25-26.
The mobile exhibition is dedicated to dreamers from all eras of the past 75 years split into the themes of Heritage, Technology and Innovation, Art and Culture, Motorsport, Sustainability and Environmental Protection. For each topic different dreamers are portrayed, representing the past, present and future, including Ferry Porsche, Dr Wolfgang Porsche and Oliver Blume, Chairman of the Executive Board, Porsche AG.
“Over the past 75 years, Porsche has reinvented itself time and again without losing its values or identity. We are reminded of this when we see the special cars from the Porsche Museum on display,” said Dr Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa FZE.
“Behind this evolution are the people who believed in their dreams and made it a success. Through the aspirations and adventures of these people, we are taking fans and followers on a journey through the brand’s success story inside a custom-built truck, which we are incredibly excited to see as one of our key features of this year’s Icons of Porsche.”
Among the exhibits within the Heritage Truck is the registration certificate of the 356 ‘No. 1’ Roadster, the sports car that laid the foundation of a success story 75 years ago.
Rare Porsche Museum classic cars on display at Icons of Porsche
An assortment of rare classic Porsches has been selected to make the journey from the Porsche Museum in Stuttgart to Dubai to celebrate the 75th anniversary of Porsche sportscars, as well as 60 years of the legendary 911. From the very beginning, the Porsche Heritage and Museum team has supported the Icons of Porsche event with vehicles from the company collection.
An example of every 911 generation from 1963 to today will be featured in addition to competition models that raced at Le Mans and Daytona, as well as low volume production cars from the last six decades.
Models include the renowned 1970-71 917 KH ‘Renntaxi’ race car, which competed in the World Sportscar Championship. With its iconic blue/orange livery and unique design, this 917 swiftly attained legendary status as one of the most famous race car designs in history. Since 2009, this car has belonged to the collection of the Porsche Museum.
Among the classic road cars featured from the Porsche Museum is the 911 S 2.5 (S/T), which marked the first 911 modified by Porsche for competition use.
Other Porsche Museum cars on display include the 1957 550 A Spyder, the 1974 911 Turbo 2.7 Coupé and the 2008 RS Spyder sportscar.
Celebrate the 75th anniversary of Porsche with the theme of ‘Dream in Full Colour’
Ferry Porsche famously stated that, unable to find the car of his dreams, he decided to build his own with his team and on 8 June 1948, the 356 ‘No 1’ Roadster was registered, which signalled the birth of the brand.
Three quarters of a century later, Icons of Porsche will celebrate this milestone using colour as an example of its courage to innovate by showcasing the dramatic palettes Porsche has used over the decades including Speed Yellow, Ruby Stone, Lava Orange and Neptune Blue. These will be featured throughout the two-day festival that returns for the third time.
Icons of Porsche
The region’s largest gathering of classic cars, art and culture returns for a third year to ‘The Slab’ at the Dubai Design District on 25-26 November 2023, which attracted more than 15,000 visitors last year. This year will include the first public display of the new Panamera, the largest collection of classic Porsches in the region, as well as the Mission X hypercar concept as part of a supercar showcase.
Under the theme of ‘Dream in Full Colour’, Icons of Porsche is not only for Porsche enthusiasts but for all brand fans and their families with great food, art and entertainment.