Lamborghini Day Japan 2025 brought a spectacular fusion of performance, passion, and innovation to Tokyo. The annual celebration, held at Ariake Urban Sports Park, marked the Asia Pacific debut of the Lamborghini Fenomeno and an exclusive Revuelto Ad Personam , two masterpieces that embody the essence of the brand’s design and technological evolution.
A Celebration of Power and Passion in Tokyo
Automobili Lamborghini transformed Tokyo’s Ariake Urban Sports Park , a venue originally built for the 2020 Olympic Games , into a stage of pure emotion. More than 500 guests, including owners, media, and enthusiasts, gathered to celebrate the brand’s heritage and forward-looking vision. A spectacular parade of over 100 Lamborghinis cruised through Tokyo’s streets, passing landmarks like Kabuki-za Theater, Ginza, and the Rainbow Bridge, before arriving at the venue in breathtaking style.
“Celebrating Lamborghini Day 2025 in Tokyo is truly special , a city where heritage and innovation meet in perfect harmony,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “Japan remains one of our most passionate markets, and tonight reflects the strong bond between our brand and our community here.”
Asia Pacific Debut: Lamborghini Fenomeno
The highlight of the evening was the Asia Pacific premiere of the Lamborghini Fenomeno, a “Few-Off” masterpiece limited to just 29 units. It represents the pinnacle of performance engineering, powered by a 6.5-liter naturally aspirated V12 producing 835 CV, paired with three electric motors delivering an additional 245 CV. Combined, the Fenomeno unleashes an astounding 1,080 CV.
The car accelerates from 0–100 km/h in just 2.4 seconds and achieves a top speed of 350 km/h. Advanced features such as a 6D sensor system and CCM-R Plus carbon-ceramic brakes provide unmatched control, while its lightweight carbon-fiber monocoque and refined aerodynamics ensure agility and precision. The Fenomeno embodies Lamborghini’s pursuit of perfection through art and engineering.
The Revuelto Ad Personam: A Fusion of Heritage and Emotion
Debuting alongside the Fenomeno, the bespoke Revuelto Ad Personam showcased Lamborghini’s highest level of personalization. Its exterior displays a unique longitudinal gradient finish that transitions from Bianco Asopo to Rosso Khonsu , a visual tribute to Japanese symbolism of harmony and celebration. This design marks the first time Lamborghini has used a longitudinal fading effect on a production vehicle.
Inside, the cabin reveals two contrasting hemispheres, divided by the central tunnel to represent the Revuelto’s dual soul , heritage and innovation. The red and white color themes extend to the stitching, brake calipers, and even the “ANIMAE” embroidery, reflecting the unity of performance and emotion that defines the Lamborghini identity.
Performance and Technical Brilliance
The Revuelto Ad Personam, like the Fenomeno, is powered by a naturally aspirated V12 combined with three electric motors. This configuration symbolizes Lamborghini’s evolution into the hybrid era while maintaining the raw intensity of its heritage engines. Both models showcase the brand’s “Direzione Cor Tauri” strategy , a roadmap toward electrification that merges sustainability with performance without compromise.
Heritage Meets Innovation
The event also featured an exclusive display from Lamborghini Polo Storico, celebrating the brand’s heritage through icons such as the Miura SVR, Reventón, Centenario, Sián, and Countach LPI 800-4. Together, these masterpieces highlighted Lamborghini’s journey from mechanical artistry to advanced hybrid technology, bridging six decades of automotive excellence.
Immersive Experiences and Design Highlights
Guests experienced Lamborghini’s design universe through an Apple Vision Pro-powered virtual reality showcase of the new Temerario. The Centro Stile design studio, led by Mitja Borkert, presented live sketches of the Fenomeno, emphasizing the brand’s creative DNA. Official partners including Lavazza, Champagne Carbon, and Roger Dubuis enhanced the lifestyle experience with Italian elegance and innovation.
Lamborghini’s Commitment to the Future
Francesco Scardaoni, Regional Director of Automobili Lamborghini Asia Pacific, described Japan as the brand’s most influential market in the region and its third-largest worldwide. “The debut of the Fenomeno and the Revuelto Ad Personam underscores Japan’s deep appreciation for design and innovation. These models embody Lamborghini’s creative spirit and emotional connection with our community.”
Paolo Sartori, Head of Lamborghini Japan, added that Lamborghini Day Japan reflects the passion and individuality of the nation’s owners. “Japan leads the Asia Pacific region in few-off ownerships, and the Revuelto Ad Personam captures that unique spirit of personalization and emotion,” he said.
Summary
Lamborghini Day Japan 2025 showcased the perfect fusion of heritage, innovation, and passion. With the Fenomeno and Revuelto Ad Personam taking center stage, the event reaffirmed Lamborghini’s mastery of design and performance , and its enduring connection to one of its most dedicated communities.
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Source: Lamborghini
